Edition 1
AI search visibility tools: what AI recommends, November 2026
Otterly.AI was the brand the four AIs recommended most often: in 38.2% of decision answers (90% interval 32.4–43.8), followed by Peec AI (33.1%) and Profound (30.4%). The AIs disagreed: Claude recommended Otterly.AI in 65.3% of its decision answers, ChatGPT in 16.7%, the widest gap among the top 15. The figures come from 239 valid answers of 240 planned, to 60 questions asked once of each AI on 29 October 2026, which named 342 brands in all.
1Leaderboard
| # | Brand | Recommendation rate % (90% interval) | ChatGPT | Claude | Gemini | Perplexity | |
|---|---|---|---|---|---|---|---|
| 1 | Otterly.AI | 38.2 (32.4–43.8) | 16.7 | 65.3 | 37.0 | 33.8 | |
| 2 | Peec AI | 33.1 (27.2–38.9) | 16.7 | 58.8 | 29.1 | 27.8 | |
| 3 | Profound | 30.4 (24.5–36.9) | 14.8 | 53.5 | 31.2 | 22.2 | |
| 4 | Ahrefs Brand Radar | 21.8 (17.3–26.1) | 18.8 | 38.2 | 19.1 | 11.1 | |
| 5 | Semrush | 16.7 (12.2–21.3) | 7.9 | 34.0 | 17.6 | 7.4 | |
| 6 | Semrush AI Visibility Toolkit | 10.4 (7.1–13.9) | 9.3 | 17.1 | 3.8 | 11.3 | |
| 7 | Rankscale | 8.2 (4.9–12.0) | 0.0 | 21.1 | 10.1 | 1.8 | |
| 8 | Ahrefs | 7.6 (4.5–11.0) | 3.9 | 16.9 | 7.9 | 1.8 | |
| 9 | AthenaHQ | 7.2 (4.1–10.5) | 0.0 | 19.0 | 6.0 | 3.7 | |
| 10 | SE Visible | 7.1 (3.8–10.7) | 0.0 | 17.1 | 7.7 | 3.7 | |
| 11 | Google Search Console | 5.2 (2.4–8.5) | 7.4 | 3.7 | 7.6 | 2.1 | |
| 12 | Bing Webmaster Tools | 5.1 (2.3–8.4) | 9.3 | 5.6 | 3.9 | 1.8 | |
| 13 | Writesonic | 4.7 (2.1–7.9) | 1.8 | 13.0 | 0.0 | 3.9 | |
| 14 | Promptwatch | 4.5 (1.4–8.4) | 2.1 | 6.0 | 2.1 | 7.6 | |
| 15 | SE Ranking | 4.3 (2.1–6.7) | 0.0 | 11.6 | 5.8 | 0.0 |
Percent of decision answers in which each AI recommended the brand, top 15 of 342. Overall rate with its 90% interval. Shown to one decimal; the data files carry four.
2Where the AIs disagree
Among the top 15, the brands with the largest gap between the AI that recommended them most and the AI that recommended them least.
| Brand | Highest | Lowest | Gap (points) |
|---|---|---|---|
| Otterly.AI | Claude 65.3% | ChatGPT 16.7% | 48.6 |
| Peec AI | Claude 58.8% | ChatGPT 16.7% | 42.1 |
| Profound | Claude 53.5% | ChatGPT 14.8% | 38.7 |
| Ahrefs Brand Radar | Claude 38.2% | Perplexity 11.1% | 27.1 |
| Semrush | Claude 34.0% | Perplexity 7.4% | 26.6 |
Do the AIs recommend themselves?
Some of the products recommended here are made by the AIs answering. Each row is one AI recommending one AI maker’s products: in how many of its decision answers, how often it had searched the web, and how often the maker’s own site was among its sources. Rows where an AI recommends its own maker come first.
| Answering AI | Recommended | Answers | Searched | Maker's site among sources |
|---|---|---|---|---|
| ChatGPT | OpenAI ChatGPT Scheduled Tasks own maker | 1 of 52 | 100% | 100% |
| Perplexity | Perplexity Perplexity’s developer API own maker | 1 of 52 | 100% | 100% |
| Perplexity | OpenAI ChatGPT Scheduled Tasks | 1 of 52 | 100% | 100% |
When ChatGPT recommended itself (1 of its 52 decision answers), the pages its own search found never named it; 100% of those answers had a page on OpenAI’s own site among the sources.
When Perplexity recommended Perplexity’s developer API (1 of its 52 decision answers), the pages its own search found never named it; 100% of those answers had a page on Perplexity’s own site among the sources.
3How each AI answers
| Per answer, median | ChatGPT | Claude | Gemini | Perplexity |
|---|---|---|---|---|
| Searched the web | 60 of 60 | 60 of 60 | 36 of 60 | 60 of 60 |
| Searches per answer | 3 | 2 | 3.5 | 3 |
| Pages found | 43 | 18 | 10.5 | 15 |
| Pages cited | 3 | 6 | 10.5 | 5 |
| Brands named | 2 | 7 | 5 | 2 |
| Brands recommended | 2 | 6 | 4 | 2 |
| Words per answer | 192 | 425 | 503 | 212.5 |
Gemini answered 24 of 60 questions without running any web search. That is the model Citewake asked, gemini-3.1-flash-lite, through its API with search available. Across all four AIs, 701 searches were run; 18.0% of them included a year. Every page Gemini reported was one it cited, so its pages found and cited match.
4The sites the AIs cite
| # | Domain | Answers citing it | Share |
|---|---|---|---|
| 1 | semrush.com | 39 | 16.3% |
| 2 | blog.hubspot.com | 31 | 12.9% |
| 3 | otterly.ai | 29 | 12.1% |
| 4 | ahrefs.com | 23 | 9.6% |
| 5 | developers.google.com | 18 | 7.5% |
| 6 | reddit.com | 18 | 7.5% |
| 7 | therankmasters.com | 15 | 6.3% |
| 8 | hubspot.com | 14 | 5.8% |
| 9 | visible.seranking.com | 14 | 5.8% |
| 10 | sona.com | 13 | 5.4% |
ChatGPT
- semrush.com20.0%
- developers.google.com16.7%
- ahrefs.com13.3%
- help.ahrefs.com13.3%
- help.openai.com13.3%
Claude
- therankmasters.com23.3%
- otterly.ai18.3%
- visible.seranking.com16.7%
- seranking.com13.3%
- semrush.com10.0%
Gemini
- reddit.com30.0%
- semrush.com15.0%
- youtube.com15.0%
- botric.ai11.7%
- llmpulse.ai11.7%
Perplexity
- blog.hubspot.com48.3%
- otterly.ai21.7%
- sona.com21.7%
- semrush.com20.0%
- business.adobe.com15.0%
Share of the 240 answers whose cited pages include the domain: top ten overall, then the top five within each AI's own 60 answers.
5Agreement
On 36 of the 60 questions all four AIs recommended a brand first; they named the same brand first on 1.
6Method in brief
- Questions. 60 scored questions in three tiers (head, mid, tail), written as a buyer would ask them and never naming a brand: 52 decision questions and 8 informational. See the list. A further 15 validation questions are kept private.
- Asking. Each question was asked once of each AI through its official API, with its own web search on and no location sent. Models: ChatGPT: gpt-6-luna; Claude: claude-haiku-5-5; Gemini: gemini-3.1-flash-lite; Perplexity: perplexity/sonar.
- Collection. 29 October 2026, 09:01–09:27 UTC. 239 valid answers of 240 planned: 204 named at least one brand, 35 named none, 1 were refused or off topic.
- Reading. One grand master model (Claude Opus 5.5) read the four answers to each question side by side and marked each brand as recommended, mentioned or negative. A brand counts only if its name appears word for word in the answer.
- Measure. Recommendation rate is the share of decision answers in which the AI recommended the brand. The overall rate weights each AI and each tier equally, so it can differ slightly from a raw count. Intervals are 90%, from a cluster bootstrap that resamples whole questions. Here the base is 207 decision answers (52 decision questions).
- Method. v0.8, benchmark v1, scoring run 20261029T101326353Z. The full method: citewake.com/methodology.
7Limitations
- One run. Each question was asked once of each AI, in one 27-minute window. AI answers vary from run to run; the intervals cover variation across questions, not repeat runs.
- English, no market. Questions were in English and no location was sent, so the results describe no particular country.
- Spellings merged. peecai was counted as Peec AI; otterlyai was counted as Otterly.AI; rankscaleai was counted as Rankscale; diploriaai was counted as Diploria; adamigoai was counted as Adamigo; alhenaai was counted as alhena.
- Benchmark figures, not market share. These are benchmark visibility figures across a fixed bank of questions with equal weight per tier, not estimates of market share.
- Some how-to questions tagged as decisions. In benchmark v1, 10 how-to questions in this category were tagged as decision questions. Recommendation rates count every decision question, so these slightly lower all brands' rates alike.
- Self-recommendation sources. Whether the pages an AI found named a product is read from their fetched text where Citewake has it, and otherwise from the page’s address and title alone (the two are counted apart); where none of an AI’s pages can be read, it is shown as not known, never as zero. Decision answers only; cross-category questions are left out.
- Top picks are rare. Most answers do not name a single best choice. Even Otterly.AI was the top pick in only 1.5% of decision answers, so this report ranks by recommendation rate.
8Disclosure
Citewake is operated by the team that also builds aipozi, Biotree and livedot. Biotree and livedot appear in these categories. They were measured by the same method as every other brand, with no adjustment. None of them was named in this category.
9The questions
Each question links to its page, with the four answers in full, the brands read from them and the pages they cited.
All 60 scored questions, with tier and type
The 15 validation questions are never published.
10Data
- Every answer: all 240 in full, with the searches each AI ran, the sites it found and cited, and the brands readCSVJSON
- All 342 brands, every measureCSVJSON
- The reportPDF
Licence: CC BY 4.0. Use and share with credit to Citewake.
11How to cite
Citewake. (2026). AI search visibility tools: what AI recommends, November 2026 (Edition 1) [Data set]. https://doi.org/10.5281/zenodo.23763251
@techreport{citewake202611aisearchvisibilitytools,
author = {{Citewake}},
title = {{AI search visibility tools: what AI recommends, November 2026}},
institution = {Citewake},
type = {Edition 1, data set},
year = {2026},
month = oct,
version = {1},
doi = {10.5281/zenodo.23763251},
url = {https://citewake.com/editions/2026-11/ai-search-visibility-tools},
note = {Licensed CC BY 4.0}
}Version 1, published 29 October 2026. Published editions never change; corrections appear as new, dated versions.