Which tools track whether AI assistants mention my brand?

These tools are usually called AI visibility or LLM mention tracking tools. They test sets of prompts in AI assistants and report whether—and how—your brand appears.

• Ahrefs Brand Radar — tracks mentions, citations, and competitor visibility across several AI platforms; also supports custom prompts. (help.ahrefs.com)
• Semrush AI Visibility Toolkit — monitors brand mentions, citations, sentiment, and competitors; offers prompt tracking and a free checker for a quick snapshot. (semrush.com)
• Peec AI — AI search analytics with brand and competitor tracking. (help.peec.ai)
• Profound and Otterly.AI — other dedicated options in this category; compare which assistants and reporting features their current plans cover.
• Brand24 / Chatbeat — worth checking if you want AI visibility alongside broader brand monitoring. (brand24.com)

Important distinction: These services generally run sampled or scheduled prompts and analyze the answers. They don’t see every private conversation people have with an assistant, so treat results as a repeatable visibility snapshot—not a complete count of all mentions. (ahrefs.com)

For a quick start, try Semrush’s free checker. For ongoing tracking, compare Ahrefs, Semrush, and a specialist tool based on your target AI platforms, custom-prompt support, and whether you need citations and sentiment—not just mention counts.

Several vendors now sell this kind of monitoring. Most track brand mentions across ChatGPT, Perplexity, Google AI Overviews, and Gemini, and many add Claude and Copilot. Here are the ones that come up most often in current reviews:

• OtterlyAI: Monitors when your brand appears in AI answers and compares your visibility with competitors. It also shows which engines mention you most and how that changes over time. It is used by 40,000+ marketing professionals.
• Semrush AI Visibility Toolkit: Adds AI visibility tracking to a broader SEO suite. It tracks brand mentions, prompts, citations, sentiment, and competitor visibility across major AI platforms, so it suits existing Semrush users.
• Peec AI: Shows where your brand is mentioned in AI results and how often. It is positioned as a more affordable, simpler option.
• Profound: Aimed at enterprises. It covers how AI systems describe and compare your brand across major LLMs.
• AthenaHQ: Tracks mentions and citations in ChatGPT, Perplexity, and other AI search engines, and includes competitor and sentiment analysis.
• Search Atlas LLM Visibility: Tags mentions as positive, neutral, or negative, which can flag when a chatbot describes your brand inaccurately.
• Mangools AI Search Watcher: A lower-cost option that shows when and where your brand is mentioned in ChatGPT and Google AI Overviews, and lets you track competitors side by side.
• Ahrefs Brand Radar and ZipTie: Also mentioned in current roundups. ZipTie combines mention tracking with an overall score and technical checks on whether AI bots can index your pages.

Features, platform coverage, and pricing change often, and most of this information comes from vendor sites and review blogs. Before you buy, check which models each tool covers, how often it refreshes data, and whether it lets you run the exact prompts your customers would use. Most offer free trials, so testing two or three against your own brand is a practical way to choose.

To track whether AI assistants (such as ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews) are mentioning your brand, you need specialized AI visibility or Generative Engine Optimization (GEO) tools. Unlike traditional SEO tools that track blue-link rankings, these platforms simulate user prompts to see if your brand appears, is cited, or is recommended in AI-generated responses.

Popular AI Brand Monitoring Tools

Several platforms have emerged to help you monitor this "black box" of AI recommendations:

• Dedicated AI Visibility Platforms:
  • MentionBird: Tracks visibility across multiple platforms (ChatGPT, Gemini, Claude, Perplexity) and provides ranking advice.
  • Beamtrace: Offers a dashboard for monitoring mention frequency, citation sources, and trends over time.
  • Profound: An enterprise-focused tool that provides deep insights into brand mentions, sentiment, and competitive citations.
  • Otterly.ai & Siftly: Frequently cited as effective tools for tracking AI search visibility and managing prompt-based monitoring.
  • Rank Prompt: Known for being a strong all-around choice for multilingual and prompt-level tracking.
  • Other notable mentions: Tools like Omnia, Peec AI, and Lumar (which includes a GEO toolkit) also provide specialized tracking for AI-driven brand presence.

• Free or Lightweight Options:
  • Ahrefs Brand Radar: Offers a free AI Visibility Checker that allows you to see how your brand appears across major AI assistants.
  • Manual Tracking: For small budgets or a limited number of prompts, you can create a spreadsheet to log results from ChatGPT and Perplexity once a week. This involves using consistent prompts (e.g., "What is the best [product category]?") and recording if/how your brand is mentioned.

Key Concepts for AI Monitoring

When selecting a tool, keep these operational differences in mind:

• Prompt-Based Tracking: AI answers are not static like search results; they change based on the prompt. Effective tools run a fixed set of "buyer-intent" prompts on a schedule to ensure your data is consistent and actionable.
• Beyond "Rankings": You are looking for mentions (being named), citations (linking to your site), and recommendations (being suggested as a solution).
• Competitor Benchmarking: A critical feature of these tools is the ability to see when a competitor is mentioned instead of your brand.
• Sentiment & Accuracy: Some advanced tools help you detect "hallucinations" or negative framing, ensuring the AI isn't providing incorrect pricing, outdated features, or false information about your company.

Recommendation on How to Start

1. Run a free check: Use a free tool like Ahrefs' AI Visibility Checker to get a baseline understanding of your current standing.
2. Define your intent: Determine if you need enterprise-level reporting (like Profound or Lumar) or a simpler, cost-effective tracker (like Beamtrace or Otterly.ai).
3. Establish a schedule: Because AI answers fluctuate, ensure whatever tool or manual process you choose is set to monitor your brand at least weekly to capture trends rather than snapshots.

Tools in this category are usually called AI visibility, LLM monitoring, or answer-engine optimization (AEO) trackers. They repeatedly test prompts across AI assistants and report when your brand is mentioned or cited, often alongside competitors, sentiment, and trends.

A few options to consider:

• Otterly.ai — a focused tracker for brand mentions and citations across AI answer engines. ¹³
• Peec AI — tracks mentions, ranking position, sentiment, and citation sources. ¹⁴
• Profound — a dedicated AI visibility and intelligence platform. ¹⁵
• Semrush AI Visibility Toolkit — combines AI visibility tracking with its broader SEO and competitor research tools. ¹⁰
• Ahrefs Brand Radar — tracks mentions and citations as part of Ahrefs’ search research offering. ¹⁰
• HubSpot AEO — tracks brand visibility, citations, and competitor share of voice across ChatGPT, Gemini, and Perplexity. ³

Compare the specific assistants covered, how often checks run, whether you can track your own prompts, and whether the tool reports citations as well as simple mentions—coverage and features vary by plan. A free starting point is HubSpot’s AI Search Grader, which provides a one-time check rather than ongoing monitoring. ³