How much do AI search visibility tools cost?

AI search visibility tools typically cost about $25–$200/month for basic monitoring, and several hundred dollars monthly for larger prompt volumes, more features, or agency use. Enterprise plans are often custom-priced.

Examples of current published pricing:

• OtterlyAI: $29/month for 15 prompts; $189/month for 100; $489/month for 400. Annual billing lowers those prices. (otterly.ai)
• Scrunch: Explorer is $83/month billed annually; Growth is $417/month billed annually; Enterprise is custom. (ai-cdn.scrunchai.com)

Prices aren’t directly comparable: check how many prompts and AI platforms are included, how often results refresh, and whether adding models or users costs extra. For a small business just testing the waters, budget roughly $25–$100/month; for broader or agency-scale tracking, $150–$500+/month is a reasonable ballpark based on these examples.

AI search visibility tools mostly cost about $30 to $400 a month, with enterprise plans priced custom or higher. Prices vary by vendor and by how many prompts and AI engines you track, and sources disagree on some figures.

Entry tiers (roughly $20 to $100/month)

• Otterly is the usual low-end pick. Otterly plans start at $29/month and scale based on the number of prompts tracked.
• Rankscale's entry plan is cheaper still. One comparison lists it at $20/mo, though another puts its base plan at a higher price.
• Several tools start near $100/month. For example, Geoptie starts at $49/mo and Semrush AI Visibility Toolkit at $99/mo.

Mid-tier (roughly $100 to $400/month)

• Peec AI is commonly cited at plans starting at $95/month for 50 prompts and 1 project, with Pro ($245/month) with 150 prompts and 2 projects.
• Profound's entry plan is around $99/month for brands, but its paid growth tier is much higher: the Growth plan costs $399 per month.
• Scrunch's entry plan is $250/mo Core (125 prompts, 1 brand workspace, basic content generation).
• AthenaHQ's paid entry plan is the Self-Serve plan at $295/month, and it also has a free tier.
• Ahrefs Brand Radar is $199/mo per index, though one source lists a lower-priced Lite plan at $129/mo.

Enterprise tiers

• Enterprise pricing is usually custom. One guide puts enterprise plans with unlimited engines and custom integrations at $1,000-4,500+/month.
• Some higher tiers are published. For example, Rankscale's Enterprise plan is $780/month.

Costs that add up

• Extra prompts, engines, and seats often cost extra. Otterly notes that additional prompts and AI platforms are available as paid add-ons.
• Annual billing typically lowers the price. For example, annual billing includes a 17% discount on Profound.

Caveats

• Vendor pricing changes often, so check each vendor's pricing page before deciding. Several sources disagree on the same tool's price (for example, Peec AI appears as €85, $95, and $95 across different guides).
• These are list prices from third-party roundups. Some of the articles are sponsored or affiliate-driven, so treat them as a starting point.

The cost of AI search visibility tools varies significantly depending on the depth of analysis, the number of prompts you track, and whether the tool offers additional services like content generation or automated SEO execution.

Pricing Overview

While entry-level options exist, the category is generally priced closer to professional SaaS tools than lightweight marketing plugins.

• Price Range: Most mid-market tools typically cost between $29 and $200 per month.
• Enterprise/Advanced Tiers: For high-volume prompt tracking or all-in-one platforms, costs can range from $400 to $2,000+ per month.
• Median Entry Price: Studies of the market in 2026 suggest a median starting price of approximately $79 per month for entry-level plans.

Factors Influencing Price

When comparing tools, you will find that costs are usually driven by the following factors:

• Prompt Allowance: Pricing is often tiered based on how many "questions" or "prompts" you track across AI engines (e.g., ChatGPT, Perplexity, Google AI Overviews).
• Engine Coverage: Tools that track a wider array of AI search engines (or more specific models) typically command higher prices.
• Actionable Capabilities: A "monitoring" tool (which only provides data) is generally cheaper than an "optimization" or "execution" platform (which suggests fixes, generates content, or audits your site).
• Bundling: Some established SEO suites (like Semrush or Ahrefs) include AI visibility features in their existing plans. If you already pay for these, it may be more cost-effective to utilize their integrated features before purchasing a standalone specialist tool.

Typical Market Tiers

Recommendations for Choosing

• Start with a Baseline: Use free graders or trial versions to understand how your brand currently appears in AI answers before committing to a monthly subscription.
• Define Your "Prompt" Needs: Before purchasing, count the specific buyer questions you need to track. If your needs are limited (e.g., 20-50 prompts), you can often find lower-cost entry tiers.
• Check Existing Subscriptions: Always verify if your current SEO platform has added AI visibility features to avoid paying for redundant software.
• Look Beyond the "Score": Avoid tools that only provide a visibility "score." The best tools provide actionable data, such as identifying citation gaps or explaining why your brand is missing from a specific response.

AI search visibility tools range from about $30/month for basic tracking to several hundred dollars per month for fuller-featured plans. Enterprise packages are usually custom-priced.

Examples from current listings:

• Otterly AI: starts at about $29/month for basic brand tracking. ¹³
• Peec AI: $95/month for 50 prompts, $245/month for 150, and $495/month for 350; enterprise pricing is custom. ¹⁴
• Profound: offers a free, limited trial; some listed self-serve plans are $99/month and $399/month when billed annually, while enterprise pricing is custom. ³¹²
• Semrush One: starts at $199/month, combining AI visibility features with broader SEO tools. ¹³

The headline price isn’t the whole story: plans can differ in how many prompts, AI platforms, countries, and projects they cover, and whether reporting or integrations are included. Annual billing may lower the effective monthly price. For a small team trying out the category, budget roughly $30–$100/month; for broader, ongoing monitoring, expect $200–$500/month or more. Prices and plan details can change, so check the vendor’s pricing page before buying.