Is there software that shows how my company appears in AI answers?

Yes. This category is usually called AI visibility or answer-engine monitoring software. It tracks whether and how your company appears in answers from services such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Examples include Semrush’s AI Visibility Toolkit, HubSpot’s AI Search Sensor, Ahrefs Brand Radar, OtterlyAI, and Peec AI. Depending on the product, you can track brand mentions, citations, competitors, and changes over time. (hubspot.com)

One caveat: these tools test selected prompts and sample answers, which can vary between runs. Treat their scores as directional—not a definitive measure of what every customer sees. (arxiv.org)

If you tell me your company size and whether you want a free/basic check or ongoing monitoring, I can narrow down the options.

Yes. A category of "AI visibility" tools now tracks whether ChatGPT, Perplexity, Gemini, Google AI Overviews and similar engines mention your brand, which sources they cite, and how you compare to competitors. Most are subscription products, though some have free tiers.

Tools that come up repeatedly in 2026 reviews:

• Otterly AI: Low-cost, simple option for a first look. One listing puts its entry price at from $29/month, and it covers a broad set of engines.
• Peec AI: Aimed at marketing teams that want dashboards and reporting. It measures visibility as the share of chats that mention the brand, and reports position, sentiment and citations.
• Profound: Enterprise-focused. One review says it offers the deepest analytics, up to 9 engines, with a free 7-day trial and custom pricing.
• AthenaHQ: Aimed at teams that want recommendations, not just tracking. It focuses on citation and authority gap analysis for B2B and SaaS brands, from $295/month.
• Semrush and Ahrefs: If you already pay for an SEO suite, their add-ons may be enough. Ahrefs' Brand Radar costs $129 base plus an add-on.
• Goodie AI, SE Visible, Rankscale AI, Scrunch: Other names reviewers often compare, with varying scope and price.

Free ways to start:

• HubSpot AI Search Grader: A free first look at your AI presence, according to one roundup.
• GetCito: Its open-source tracking tool is free to self-host.
• Manual checks: You can run the same set of buyer questions on each engine each month and log whether your brand is named and cited. One guide estimates this takes about 2 hours a month, and suggests using fresh sessions so personalization doesn't skew results.

Practical tips:

• Start by listing the questions your customers actually ask, then check which engines matter most for your market.
• Test a tool's trial with your own competitors and prompts. Some vendors don't disclose how they estimate prompt volume, and one review flags that AthenaHQ's prompt volume relies on a model it keeps largely under wraps.
• Prices and engine coverage change often, and many reviews are published by vendors themselves, so confirm current pricing on each company's site.

If you tell me your industry, company size, budget, and which AI tools your customers use most, I can narrow this to two or three options.

Yes, there is a rapidly growing category of software specifically designed to track how companies and brands appear in AI-generated answers. This field is often referred to as Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO).

These tools monitor platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot to see if your brand is mentioned, cited, or recommended when potential customers ask relevant questions.

How These Tools Work

Unlike traditional SEO tools that track blue-link rankings on Google, these platforms use "prompt tracking." They run a set of industry-specific questions (prompts) through various AI models on a scheduled basis and analyze the resulting text for:

• Brand Mentions: Whether your company is named in the response.
• Citation Rate: Whether the AI links directly to your website as a source.
• Sentiment: Whether the AI describes your brand positively, neutrally, or negatively.
• Share of Voice: How often you appear in answers compared to your competitors.

Popular AI Visibility Tools

There are several reputable tools available depending on your budget and needs:

• Dedicated AI Visibility Platforms: Tools like Peec AI, Profound, Otterly.AI, Rankscale, and SE Visible (by SE Ranking) are purpose-built to track these specific metrics across multiple AI engines.
• Integrated SEO Suites: Many established SEO platforms have added AI tracking features to their existing offerings, such as Semrush’s AI Visibility Toolkit and Ahrefs Brand Radar.
• Free Checkers: If you want a quick, one-time snapshot, several providers offer free tools, such as the Ahrefs AI Visibility Checker or HubSpot’s AI Search Grader. These are excellent for getting a baseline understanding of your current "AI footprint."

Which one should you choose?

• If you are just getting started: Try a free tool like the Ahrefs AI Visibility Checker or HubSpot’s AI Search Grader to see what data is available.
• If you need ongoing monitoring: Look for a dedicated tool like Peec AI or Otterly.AI, which are often cited for their ease of use and focused reporting on mentions and citations.
• If you want enterprise-grade depth: Tools like Profound are frequently recommended for their deep analytics and ability to handle complex, large-scale prompt testing.

A Note on Strategy

Because AI models are probabilistic (they can give different answers to the same prompt at different times), these tools work best when you monitor them over time rather than relying on a single snapshot. Experts recommend defining a set of "buyer intent" questions—the specific things your customers ask—and tracking your brand's presence across those specific queries to see meaningful trends.

Yes. These are often called AI visibility or answer-engine optimization (AEO) tools. They track whether—and how—your company appears in answers from services such as ChatGPT, Perplexity, Gemini, and Google AI Overviews. Many also show competitor mentions, citations, sentiment, and changes over time. ²⁷

A few options:

• Otterly.AI — monitors brand mentions and cited links across several AI search platforms; listed as starting at $29/month in one comparison. ¹⁰⁹
• Peec AI — tracks mentions, visibility, sentiment, and citations, with competitor comparisons. ²
• Semrush AI Visibility Toolkit — may suit you if you already use Semrush for SEO; it combines AI visibility tracking with its SEO tools. ⁷
• HubSpot AI Search Grader — a free, one-time snapshot; HubSpot also offers ongoing AEO monitoring. ¹³¹²
• Similarweb AI Brand Visibility — tracks mentions, topics, citations, and competitor visibility. ⁸

One caveat: these tools generally test a set of prompts repeatedly, so their scores are useful for tracking trends—not a guarantee of what every person will see. Compare supported AI platforms, regions, prompt limits, and pricing before choosing.