Tool to check if Google's AI answers mention my business, alongside ChatGPT

Yes—Ahrefs’ free AI Visibility Checker is a good first check. It checks whether your business appears in answers from ChatGPT and Google AI Overviews, along with Gemini, Perplexity, Copilot, and Google AI Mode. For ongoing tracking, Ahrefs’ paid Brand Radar adds historical trends and competitor comparisons. (ahrefs.com)

If you want regular tracking of your own chosen prompts across both ChatGPT and Google AI Overviews, Semrush’s AI Visibility Toolkit covers both; Measure also tracks ChatGPT on a schedule and offers Google AI Overview checks as live runs. (semrush.com)

One caveat: AI answers can vary by query and over time, so check a set of questions your customers might actually ask—not just your business name.

If you want one tool that checks both Google's AI answers and ChatGPT, these are the best options I found.

Free, quick check

• Ahrefs Free AI Visibility Checker: It checks ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, Google AI Overviews, and Google AI Mode. It requires no signup, so it's the fastest way to see whether you're mentioned at all.
• Semrush's free AI visibility checker: Per one comparison, it allows 3 checks a day, no account.

Paid tools that cover both Google and ChatGPT

• Otterly AI: Its base plan covers ChatGPT and Google AI Overviews, but Gemini, Google AI Mode, and Claude are paid add-ons. It's one of the cheaper options for small teams.
• SE Ranking's AI Visibility Tracker: It covers brand mention and link tracking across AI Overviews, AI Mode, ChatGPT, and Gemini. It also keeps historical data, which helps you see changes over time.
• Semrush AI Visibility Toolkit: It costs $99/mo and brings AI mention tracking into the SEO platform you may already use.
• Ahrefs Brand Radar: It covers the same platforms as the free checker with full data, plus extras.
• Peec AI: Per one review, it starts at $95/month and tracks ChatGPT and AI Overviews.

Do-it-yourself option
You can also run the same prompts by hand in ChatGPT and Google, logging whether your business appears. One guide describes this as running consistent prompts across platforms like ChatGPT, Google AI Overviews, Perplexity and Claude. This is free but slow, and it only gives you a snapshot.

Things to keep in mind

• Results vary from run to run, so a single check can be misleading. Paid tools typically run every prompt multiple times to smooth this out.
• Coverage differs by tool. Google's AI Overviews and AI Mode are often add-ons or missing, so check that the tool names the exact Google product you care about before you pay.
• Pricing changes often, so confirm current prices on each vendor's site.

My suggestion: Start with the Ahrefs free checker to get a baseline. If you need ongoing tracking, SE Ranking or Otterly are the most direct fits for Google plus ChatGPT, and Semrush is the better choice if you already use it for SEO.

To check if your business is being mentioned by AI, you need "AI visibility" or "Generative Engine Optimization" (GEO) tools. Unlike traditional SEO tools that track blue-link rankings, these platforms simulate user prompts (e.g., "What is the best software for X?") across AI engines like ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude to see if and how your brand appears.

Popular AI Visibility Tools

There is a growing market of dedicated tools for this purpose. Many offer free diagnostic snapshots, while others provide ongoing, automated monitoring.

• Dedicated AI Visibility Platforms:
  • Peec AI: Frequently cited for clean, multi-engine tracking and ease of use.
  • Profound: Often recommended for enterprise-level needs, offering deep analytics and built-in workflows to help improve your visibility.
  • Otterly.ai: Known for its affordability and focus on longitudinal monitoring (how your visibility changes over time).
  • Beamtrace: Provides tracking for mentions, context, and the sources that drive AI recommendations.
  • SE Visible (by SE Ranking): A solid option for high-level AI visibility snapshots.

• Well-Known SEO Suites with AI Features:
  • Ahrefs (Brand Radar): Offers a "Brand Radar" tool that tracks mentions and citations across major AI platforms.
  • Semrush (AI Brand Performance): Provides tools to track share of voice, sentiment, and competitive positioning within AI-generated answers.

How These Tools Work

1. Prompt-Based Tracking: You define the queries your customers are likely to ask. The tool automatically runs these prompts through various AI engines on a schedule.
2. Monitoring Output: They record whether your brand was mentioned, if your website was cited as a source, and the sentiment of the mention.
3. Competitor Benchmarking: You can see if your competitors are being recommended instead of you for the same queries.

Important Considerations

• Volatilty: AI answers are dynamic—the same prompt can yield different results based on the time of day, user location, and model updates. One-off checks are often misleading; look for tools that provide long-term trend data rather than just a single point-in-time snapshot.
• Start with Free Audits: Many providers, such as Ahrefs (Brand Radar) or various "AI Visibility Checkers" found online (e.g., ContextBolt, Arobis), offer free or limited-access diagnostics. These are excellent for performing an initial audit to see if you are "in the game" before investing in a paid subscription.
• "Proxy" Metrics: Since AI platforms generally do not share traffic data, remember that AI mentions often function as "zero-click" awareness. You can track their impact by monitoring branded search volume in Google Search Console and correlating spikes in interest with your improved AI visibility.

Yes—Semrush’s AI Visibility Toolkit is one option. It tracks brand mentions and citations across Google AI Overviews and ChatGPT, and can also show prompt-level visibility and competitor comparisons. ¹²

For a quick check, Semrush also offers a free AI Visibility Checker: enter your business domain to see where your brand appears in AI answers, including Google and ChatGPT. ³

One caveat: these tools estimate visibility by checking sets of prompts; they don’t guarantee that every person will get the same AI answer. For a simple start, test the kinds of questions customers ask—such as “best [service] in [city]”—and check both whether your business is mentioned and whether your website is cited. ⁴