Citewake

Edition 2

Online payment processing: what AI recommends, Citewake Edition 2 (collected 29–30 Oct 2026)

Stripe was the brand the four AIs recommended most often: in 75.2% of decision answers (90% interval 67.1–83.3), followed by Adyen (50.4%) and PayPal (24.3%). The AIs disagreed: Gemini recommended Stripe in 83.3% of its decision answers, ChatGPT in 67.3%; the widest gap among the top 15 was Braintree, 30.0 points between Claude and Perplexity. The figures come from 240 valid answers of 240 planned, to 60 questions asked once of each AI on 29 October 2026, which named 246 brands in all.

Published
Method
v0.9
Benchmark
v1
Version
1
Category
Every edition
DOI
10.5281/zenodo.23792172

Download the report (PDF)DataCite

1Leaderboard

Top 15 brands by recommendation rate, Online payment processing, collected 29–30 Oct 2026. Percent of decision answers, with 90% interval, overall and per AI.
#BrandRecommendation rate % (90% interval)ChatGPTClaudeGeminiPerplexity
1Stripe75.2 (67.1–83.3)67.373.883.376.5
2Adyen50.4 (42.5–58.9)51.348.460.241.9
3PayPal24.3 (17.4–30.9)20.222.534.020.5
4Square23.9 (16.0–31.8)20.627.529.717.9
5Helcim15.7 (9.2–22.8)9.425.223.34.8
6Checkout.com14.5 (9.5–20.3)13.816.416.511.4
7Braintree13.3 (8.3–18.4)4.832.413.72.4
8Stripe Connect8.9 (2.8–15.4)7.19.511.87.1
9Worldpay8.5 (3.9–14.2)9.211.19.24.6
10Shopify Payments7.9 (4.5–11.8)11.315.94.60.0
11Airwallex6.9 (3.1–11.4)2.49.216.00.0
12Adyen for Platforms5.9 (1.0–11.8)4.87.14.87.1
13Finix5.3 (1.7–9.5)2.49.44.84.6
14PaymentCloud4.8 (1.0–9.5)2.47.14.84.8
15Payment Depot4.6 (1.8–8.1)2.411.84.40.0

Percent of decision answers in which each AI recommended the brand, top 15 of 246. Overall rate with its 90% interval; the bar draws the interval on a 0–100% scale. Shown to one decimal; the data files carry four.

2Where the AIs disagree

Among the top 15, the brands with the largest gap between the AI that recommended them most and the AI that recommended them least.

Brands among the top 15 with the largest gap between AIs.
BrandHighestLowestGap (points)
BraintreeClaude 32.4%Perplexity 2.4%30.0
HelcimClaude 25.2%Perplexity 4.8%20.5
AdyenGemini 60.2%Perplexity 41.9%18.3
StripeGemini 83.3%ChatGPT 67.3%16.0
AirwallexGemini 16.0%Perplexity 0.0%16.0

3How each AI answers

How each AI answers: medians per answer, and how many answers searched the web.
Per answer, medianChatGPTClaudeGeminiPerplexity
Searched the web60 of 6060 of 6043 of 6060 of 60
Searches per answer4233
Pages found38181215
Pages cited26124
Brands named3663
Brands recommended3552
Words per answer197410.5484173

Gemini answered 17 of 60 questions without running any web search. That is the model Citewake asked, gemini-3.1-flash-lite, through its API with search available. Across all four AIs, 718 searches were run; 15.7% of them included a year. Every page Gemini reported was one it cited, so its pages found and cited match.

4The sites the AIs cite

The ten domains cited in the most answers.
#DomainAnswers citing itShare
1stripe.com9539.6%
2adyen.com3414.2%
3docs.stripe.com3012.5%
4paypal.com2811.7%
5connectpay.com2711.3%
6docs.adyen.com2610.8%
7reddit.com208.3%
8squareup.com187.5%
9airwallex.com177.1%
10support.stripe.com177.1%

ChatGPT

  1. stripe.com58.3%
  2. adyen.com21.7%
  3. docs.adyen.com18.3%
  4. paypal.com18.3%
  5. squareup.com16.7%

Claude

  1. stripe.com18.3%
  2. connectpay.com11.7%
  3. chargeflow.io10.0%
  4. finix.com10.0%
  5. mypayadvisor.com10.0%

Gemini

  1. stripe.com36.7%
  2. connectpay.com33.3%
  3. reddit.com33.3%
  4. airwallex.com20.0%
  5. wise.com20.0%

Perplexity

  1. stripe.com45.0%
  2. docs.stripe.com40.0%
  3. docs.adyen.com21.7%
  4. paypal.com21.7%
  5. adyen.com18.3%

Share of the 240 answers whose cited pages include the domain: top ten overall, then the top five within each AI's own 60 answers.

5Agreement

On 42 of the 60 questions all four AIs recommended a brand first; they named the same brand first on 16.

6Method in brief

  • Questions. 60 scored questions in three tiers (head, mid, tail), written as a buyer would ask them and never naming a brand: 43 decision questions and 16 informational. See the list. A further 15 validation questions are kept private.
  • Asking. Each question was asked once of each AI through its official API, with its own web search on and no location sent. Models: ChatGPT: gpt-6-luna; Claude: claude-haiku-5-5; Gemini: gemini-3.1-flash-lite; Perplexity: perplexity/sonar.
  • Collection. 29 October 2026, 13:38–14:03 UTC. 240 valid answers of 240 planned: 209 named at least one brand, 31 named none.
  • Reading. One grand master model (Claude Opus 5.5) read the four answers to each question side by side and marked each brand as recommended, mentioned or negative. A brand counts only if its name appears word for word in the answer.
  • Measure. Recommendation rate is the share of decision answers in which the AI recommended the brand. The overall rate weights each AI and each tier equally, so it can differ slightly from a raw count. Intervals are 90%, from a cluster bootstrap that resamples whole questions. Here the base is 172 decision answers (43 decision questions, 43 answers from each AI). One popularity question (which brand is most used, not which to choose) is reported apart and never counted in the recommendation rate.
  • Method. v0.9, benchmark v1, scoring run 20261029T161421275Z. The full method: citewake.com/methodology.

7Limitations

  • One run. Each question was asked once of each AI, in one 25-minute window. AI answers vary from run to run; the intervals cover variation across questions, not repeat runs.
  • English, no market. Questions were in English and no location was sent, so the results describe no particular country.
  • Spellings merged. None in this category.
  • Benchmark figures, not market share. These are benchmark visibility figures across a fixed bank of questions with equal weight per tier, not estimates of market share.
  • Top picks are rare. Most answers do not name a single best choice. Even Stripe was the top pick in only 18.3% of decision answers, so this report ranks by recommendation rate.

8Disclosure

Citewake is operated by the team that also builds aipozi, Biotree and livedot. Biotree and livedot appear in these categories. They were measured by the same method as every other brand, with no adjustment. None of them was named in this category.

9The questions

Each question links to its page, with the four answers in full, the brands read from them and the pages they cited.

All 60 scored questions, with tier and type
IDQuestionTierType
h01What's the best payment processor for an online business?headdecision
h02Which payment processor is best for a small online business?headdecision
h03Which payment provider should a startup use to accept payments online?headdecision
h04What are the main online payment processors and how do they compare?headdecision
h05Which payment processor has the lowest fees for online payments?headdecision
h06How much does it cost to accept card payments online?headinformational
h07What's the difference between a payment gateway, a payment processor and a merchant account?headinformational
h08What's the best payment processor for a SaaS company?headdecision
h09Which payment provider is quickest to set up for accepting payments on a website?headdecision
h10Which online payment processors are most widely used by online businesses?headdecision (popularity)
h11Which payment processor is best for selling to customers in many countries?headdecision
h12How do I choose a payment processor for my business?headinformational
h13Which payment providers support the most payment methods, such as cards, digital wallets and bank payments?headdecision
h14Which payment processor is easiest for developers to integrate?headdecision
h15Which payment processors give a business the tools and reporting to raise its card approval rate?headdecision
h16Which payment platforms are best for large enterprises processing high volumes?headdecision
h17Which payment processor pays out to the business's bank account fastest?headdecision
h18What are the risks of relying on a single payment processor?headinformational
h19Which payment processor has the best support when something goes wrong?headdecision
h20Which payment provider gives the best checkout experience on mobile?headdecision
m01Payment processor for a marketplace that splits each payment between sellers and the platformmiddecision
m02Payment provider for an agency that builds online checkouts for many clientsmiddecision
m03Payment processor for a business that other providers class as high riskmiddecision
m04Payment processors that offer lower rates once a business processes $1 million a month onlinemiddecision
m05Should a software company selling worldwide use a merchant of record or a payment processor directly?midinformational
m06Payment processor for a B2B company taking card and bank payments of $20,000 or more from business customersmiddecision
m07Payment processor for a nonprofit taking online donationsmiddecision
m08How do I switch payment processors without losing customers' saved cards?midinformational
m09Payment provider for accepting direct bank payments online instead of cardsmiddecision
m10Should a growing online business use one payment provider for everything or several?midinformational
m11Payment processor for a software platform that lets its own users accept paymentsmiddecision
m12Flat-rate pricing or interchange-plus: which is better for a business processing a lot of payments online?midinformational
m13Payment processor that helps a business fight chargebacksmiddecision
m14Payment processor less likely to freeze a new business's account or hold its payoutsmidinformational
m15Payment processor for selling event tickets online with big spikes in salesmiddecision
m16Alternatives to the largest payment processors with more personal supportmiddecision
m17Payment processor for taking payments inside a mobile app for physical goods and services, such as deliveries or bookingsmiddecision
m18When should an online business move from a simple payment provider to an enterprise one?midinformational
m19Payment processor for a service business that takes a deposit and charges the balance latermiddecision
m20Payment provider that lets a sales team send payment links instead of building a checkoutmiddecision
t01Payment setup that routes each transaction to whichever processor is most likely to approve ittaildecision
t02How do I reduce false declines on genuine card payments?tailinformational
t03Payment processor that asks for extra card authentication only when a payment looks riskytaildecision
t04Payment processor that lets me move my customers' stored card details to another provider if I leavetaildecision
t05Payment processor with reporting that matches each payout to the individual payments in ittaildecision
t06How do I reduce my card data security compliance burden when taking payments online?tailinformational
t07Payment processor that keeps saved cards working automatically when customers are issued new cardstaildecision
t08Payment processor that handles several companies in different countries under one accounttaildecision
t09How do I work out what I'm really paying in card fees when the processor bundles them into one rate?tailinformational
t10Payment API with reliable webhooks and a full test environment for developerstaildecision
t11Payment processor that lets a European company settle its US dollar and British pound sales without converting them to eurostaildecision
t12Payment processor that processes payments locally in each country to cut cross-border card feestaildecision
t13What evidence should I submit to win a chargeback dispute?tailinformational
t14Payment processor that can hold a payment on a card and capture it only when the order shipstaildecision
t15How well do payment processors' built-in fraud tools work compared with a separate fraud product?tailinformational
t16Payment processor that pays out every day, including weekendstaildecision
t17Payment processor that passes extra invoice detail on business card payments to lower the feestaildecision
t18Payment processor with clear terms on rolling reserves for a fast-growing businesstaildecision
t19Should a software platform become a payment facilitator itself or use a provider's embedded payments?tailinformational
t20Payment dashboard with permissions so support staff can issue refunds but not change payout detailstaildecision

The 15 validation questions are never published.

10Data

  • Every answer: all 240 in full, with the searches each AI ran, the sites it found and cited, and the brands readCSVJSON
  • All 246 brands, every measureCSVJSON
  • The reportPDF

Licence: CC BY 4.0. Use and share with credit to Citewake.

11How to cite

APA
Citewake. (2026). Online payment processing: what AI recommends, Citewake Edition 2 (collected 29–30 Oct 2026) (Edition 2) [Data set]. https://doi.org/10.5281/zenodo.23792172
BibTeX
@techreport{citewake-ed2-online-payment-processing,
  author      = {{Citewake}},
  title       = {{Online payment processing: what AI recommends, Citewake Edition 2 (collected 29–30 Oct 2026)}},
  institution = {Citewake},
  type        = {Edition 2, data set},
  year        = {2026},
  month       = oct,
  version     = {1},
  doi         = {10.5281/zenodo.23792172},
  url         = {https://citewake.com/editions/2/online-payment-processing},
  note        = {Licensed CC BY 4.0}
}

Version 1, published 30 October 2026. Published editions never change; corrections appear as new, dated versions.