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Question h04 head price informational

How much does endpoint protection cost per device?

On 29 October 2026, ChatGPT recommended Bitdefender GravityZone and CrowdStrike Falcon; Claude recommended three brands, starting with ESET PROTECT; Gemini named no brand; Perplexity recommended Microsoft Defender for Business and CrowdStrike Falcon. No brand was recommended by all four.

Asked once of each AI on 29 October 2026, with its own web search on and no location sent. Answers are shown verbatim. How we read them: one grand master model marked each brand, and a brand counts only if its name is in the answer word for word. The method.

ChatGPT

gpt-6-luna

For business endpoint protection, a useful ballpark is about $3–$15 per device per month for standard to stronger protection. Advanced EDR or managed detection can cost more, and some vendors quote custom rates.

Current examples:

  • Basic business protection: Bitdefender GravityZone Business Security lists at about $38.50 per device per year for 10 devices—roughly $3.21/month. (endpointindex.com)
  • Endpoint security with EDR: CrowdStrike Falcon Go is $7.99 per device/month; Falcon Pro is $14.99/month; Falcon Enterprise is $19.99/month. (crowdstrike.com)

Prices vary with features, device count, contract term, and whether pricing is per device or per user. If you share how many devices you need and whether you want basic antivirus or EDR, I can narrow the estimate.

What it searched

  1. endpoint protection pricing per device per month official pricing business endpoint security 2026
  2. Microsoft Defender for Business pricing per user official
  3. Sophos Intercept X endpoint pricing per device official
  4. Bitdefender GravityZone business security pricing per device official

Claude

claude-haiku-5-5

Most business endpoint protection lists at roughly $30 to $100 per device per year. Advanced detection-and-response tools and managed services can reach $150 to $200 or more. Prices vary by vendor, feature tier, and device count.

By business size

  • Small businesses: One 2026 guide found that 10-seat list prices run from about $30 to $179.99 per device a year, with a median near $69.50. Basic antivirus sits at the low end, and bundles with 24/7 analysts sit at the top (Endpoint security costs a small business $30.00 to $179.99 per device or user a year at 10-seat list prices, with a median of $69.50 among products that publish a 10-seat price (2026-10-02). Self-managed antivirus fills the bottom of that range and bundles with 24/7 analysts fill the top.)
  • Mid-sized businesses: One estimate puts mid-level plans at about $40 to $70 per device per year, while higher-tier options with added monitoring can exceed $100 (mid-level plans usually cost $40–$70 per device per year. If you are looking for higher-level features for larger businesses, these options can exceed $100 per device per year).
  • Large enterprises: Benchmarks list EDR at about $80 to $200 per endpoint per year before negotiation. Discounts grow with scale, and deals of 5,000+ devices can reach 35 to 40% off list (Enterprise list rates typically range $80 to $200 per endpoint per year for EDR.; Discounts increase with device count; 5,000+ device deals reach 35 to 40%.).

Vendor examples (list prices)

  • ESET PROTECT: Entry is $42.20 per device per year, Advanced is $54.90, and Complete is $67.50. Elite and MDR tiers are custom-quoted (ESET PROTECT pricing in 2026 lists at $42.20 per device per year for Entry, $54.90 for Advanced, and $67.50 for Complete; Elite and MDR are custom-quoted.).
  • Bitdefender GravityZone: Self-service tiers run about $38.50 and $88.00 per endpoint per year at list, though the cheaper tier doesn't include EDR (The self-service Bitdefender GravityZone tiers are $384.99 and $879.99 per year for 10 devices ($38.50 and $88.00 per endpoint per year)).
  • CrowdStrike Falcon: Sources disagree. One lists the Falcon Go plan at $59.99 per device per year, while another lists $7.99 to $19.99 per device per month. Check the current pricing page before budgeting.

Caveats

  • Most of these are list prices. Volume discounts are common; one vendor's entry tier drops to about $29.50 per device at 50 devices (ESET uses annual per-device billing with volume discounts at higher device counts — 50 devices drops Entry pricing to approximately $29.50/device/year.).
  • Many enterprise vendors don't publish prices, so you'll need a quote.
  • Compare like-for-like. Antivirus alone costs far less than EDR, and EDR with 24/7 managed response costs more again.

What it searched

  1. endpoint protection price per device per year 2026

Gemini

gemini-3.1-flash-lite

The cost of endpoint protection varies significantly based on the features, the level of management included, and the size of your organization. In 2026, you can generally expect to pay anywhere from $5 to over $200 per device per year.

To help you budget, here is a breakdown of typical pricing tiers and the factors that influence these costs.

Estimated Pricing by Tier

Costs are generally categorized by the sophistication of the protection provided:

Security TypeAnnual Cost per DeviceTypical Features
Basic Antivirus (EPP)~$20 – $80Core antivirus, malware protection, basic firewall.
Advanced EDR~$80 – $200+Real-time monitoring, threat hunting, incident response.
Managed Security (MDR)$300 – $1,000+Full 24/7 monitoring by human analysts and active threat response.

Note: Some vendors quote monthly prices ranging from $3 to $80+ per endpoint, depending on the level of service.


Key Factors Influencing Cost

Understanding these variables can help you get more accurate quotes and avoid overpaying:

  • Service Level (EPP vs. EDR vs. MDR): Basic Endpoint Protection Platforms (EPP) primarily prevent known threats. Endpoint Detection and Response (EDR) adds visibility for active threats, while Managed Detection and Response (MDR) includes professional 24/7 oversight.
  • Pricing Model: Vendors typically use one of two models:
    • Per-Device: You pay for every laptop, server, or mobile device. This is common for IT-heavy environments but can become expensive if users have multiple devices.
    • Per-User: A single license often covers multiple devices (e.g., 2–5) for one person. This is often more cost-effective for organizations with a "Bring Your Own Device" (BYOD) culture.
  • Volume & Contract Terms: Buying in bulk (e.g., 500+ endpoints) often unlocks significant discounts. Additionally, signing multi-year contracts can reduce annual costs by 10–20% compared to month-to-month billing.
  • Hidden or Additional Costs: Be aware that some providers charge extra for setup, specialized configuration for compliance (like HIPAA or SOC 2), or premium support levels.
Purchasing Tips
  • Avoid "Fear-Based" Pricing: Cybersecurity vendors sometimes inflate prices; don't be afraid to negotiate, especially if you are purchasing a high volume of licenses.
  • Compare "All-In" Costs: When comparing vendors, ask for the "total cost of ownership," which includes not just the license fee, but any costs for deployment, tuning, or required security analysts.
  • Leverage Partner Pricing: If you work with a Managed Service Provider (MSP) or a security consultant, they can often secure lower "partner pricing" than if you were to purchase directly from the vendor.

What it searched

  1. factors influencing cost of endpoint protection per device
  2. average cost of endpoint protection per device per year
  3. endpoint protection pricing models per device

Perplexity

perplexity/sonar

For business endpoint protection, a reasonable public-price range is about $3–$8 per user/device per month for basic-to-midrange options; more advanced plans can cost more.

  • Microsoft Defender for Business: $3 per user per month, billed annually. One license can cover up to five devices per user, so the effective cost can be as low as $0.60 per device per month if all five are used. 1
  • CrowdStrike Falcon Go: $7.99 per device per month, or $59.99 per device per year. 2

Actual pricing depends on features, billing term, device count, and whether endpoint protection is bundled with other security or productivity services. 12

What it searched

  1. endpoint protection pricing per device per month business 2026
  2. Microsoft Defender for Business pricing per user endpoint
  3. CrowdStrike Falcon Go pricing per device

Endpoint protection: what AI recommends, Citewake Edition 2 (collected 29–30 Oct 2026) Every answer as CSV or JSON