Email platform that sends abandoned cart reminder emails

Omnisend is an email platform with prebuilt abandoned-cart reminder automations. Klaviyo and Mailchimp offer them too. (support.omnisend.com)

If you tell me which online store you use—such as Shopify, WooCommerce, or Square—I can suggest the best fit.

Most of these tools have a dedicated abandoned cart flow, but the best fit depends on your store platform, list size, and budget.

Top picks

• Klaviyo: The usual choice for ecommerce teams that want control. The default flow sends three emails at 1 hour, 24 hours, and 72 hours after abandonment. It also offers a visual flow builder, segmentation, conditional logic, product blocks, reporting, and a large partner ecosystem. Pricing is the main drawback. One source says there is a free plan for up to 250 active profiles, and paid Email plans start around $20/month for 500 contacts, but another lists the starting price at $45/month, so check the current pricing page.
• Omnisend: A good budget option that combines email and SMS. The free plan includes 250 contacts and 500 emails per month, plus 60 SMS messages. Its workflow builder is drag-and-drop, making it easy to add or remove touchpoints and customize the timing.
• Mailchimp: Reasonable if you already use it. One review says its automation flows, AI-assisted templates, product-specific abandoned cart triggers and SMS options make it a stronger ecommerce recovery tool than it used to be. A dedicated ecommerce tool may be easier, though. Ecommerce-focused tools like Omnisend or Klaviyo may still feel more streamlined and better suited to online stores.
• Drip: An ecommerce-oriented platform with a starting price of $39/month for up to 2,500 contacts, and it tracks cart events natively and provides detailed revenue attribution for every recovery email.
• ActiveCampaign: Best if you need complex logic. You can create recovery flows with complex conditional logic that accounts for customer segment, purchase history, email engagement, cart value, specific products, and more.

Budget or built-in options

• Shopify Messaging: If you're on Shopify, it's the cheapest start. It is listed at $1/1,000 emails with a free tier of 10K emails/mo.
• Retainful: Free plan available; paid starts at $19/month, and it focuses on email automation for cart recovery.
• CartStack: A focused tool, with plans starting at $29/month for stores generating up to $5,000/month in revenue.

How to choose

• If you're on Shopify or WooCommerce and want the most features, start with Klaviyo.
• If you want email and SMS on a smaller budget, start with Omnisend.
• If you only need email and already use a platform, check whether its built-in cart automation covers your needs first.

Tell me your ecommerce platform, approximate contact count, and monthly budget, and I can narrow this to one or two recommendations. Prices in these sources vary and change often, so confirm them on each vendor's site before you buy.

To send abandoned cart reminder emails, you need an email marketing platform that integrates directly with your ecommerce store (such as Shopify, WooCommerce, or BigCommerce) to track user behavior and trigger automated messages.

Here are the most recommended platforms for this purpose, categorized by how they are typically used:

Top Ecommerce Email Marketing Platforms

These platforms are purpose-built for ecommerce, offering deep integration, advanced segmentation, and pre-built "flow" templates.

• Klaviyo: Widely considered the "gold standard" for ecommerce brands that want detailed tracking, advanced behavioral automation, and full control over their email sequences.
• Omnisend: A top choice for those looking for a multichannel approach (email, SMS, and push notifications). It is often praised for being user-friendly and effective for small-to-mid-sized businesses.
• ActiveCampaign: Known for powerful automation and CRM capabilities, making it a strong contender if you want highly sophisticated, multi-step customer journeys.
• Brevo (formerly Sendinblue): An excellent, cost-effective option for smaller stores or those looking for a broader suite of marketing tools beyond just email.

Specialized & Newer Solutions

If you are looking for specific AI-driven features or lean, focused tools, you might consider:

• SegmentFlow.ai: Often cited for AI-assisted journey creation and deep product-aware email capabilities specifically for Shopify and WooCommerce stores.
• Sequenzy: Positioned as a value-oriented alternative to Klaviyo for SaaS and lean ecommerce stores that want event-triggered recovery without the high price tag.
• CartStack: A dedicated recovery tool that can be added as a layer if you are not ready to replace your existing email platform.

Key Features to Look For

When selecting a platform, ensure it supports these "must-have" features to maximize your recovery rate:

• Deep Store Integration: The platform must sync your store’s data in real-time so it knows exactly what items were left in the cart and when.
• Automated Sequences: You should be able to set up a "flow" of 2–3 emails (e.g., a reminder 1 hour later, an objection-handling email 24 hours later, and a final incentive/last-chance offer at 48–72 hours).
• Personalization: The ability to dynamically insert the customer's name, the specific products left behind, and even personalized discount codes based on their behavior.
• Cross-Channel Support: Consider if you want to reach customers via SMS or other channels if they ignore your emails.

A Note on Strategy

• Don't discount too early: Many experts suggest sending a simple reminder first without a discount. Save the coupon code for a later email in the sequence to protect your profit margins.
• Server-Side Tracking: To ensure your data is accurate (and not blocked by browser privacy settings like those on Safari), ensure you use or enable server-side tracking as recommended by the platform you choose.

If you’re looking for an email platform that sends abandoned-cart reminders, try Brevo. It has a prebuilt abandoned-cart automation that can send a reminder after a delay and stop the email if the customer completes the purchase. You’ll need to install its site tracker and configure the relevant cart and purchase events. ¹⁹

If your store is on Shopify, Shopify Messaging also includes a built-in “Recover abandoned cart” email automation. ²