Email marketing tool that works well for promoting webinars and sending reminders

ActiveCampaign is a strong pick if you want one email-marketing tool to promote webinars and automate the follow-up. It has a ready-made webinar reminder automation with emails you can schedule around a custom webinar date, plus you can tailor the sequence to your needs. (help.activecampaign.com)

A simple workflow is: send invitations to your list, tag people who register, then send registrants a confirmation and reminders—such as a day before and an hour before—and follow up afterward. Check that your webinar platform can pass registration and attendance data into ActiveCampaign so the right people get each message.

If you want reminders handled inside the webinar platform instead, Zoom Webinars supports scheduled emails relative to the event, while Zoho Webinar offers registration confirmations, reminders, and follow-up emails. (support.zoom.com)

Quick recommendation: ActiveCampaign for flexible email automation; your webinar platform’s built-in emails for the simplest reminder setup.

The best fit depends on whether you also host the webinar. If you do, GetResponse is the strongest single pick for reminders. If you already have a webinar room, a dedicated email tool will usually do the reminders better.

Top pick if you host webinars too: GetResponse

• It has built-in webinar hosting, which removes the need for a separate webinar tool. It connects registration forms to email sequences, sends reminders at 24hr/1hr/15min before events, and triggers post-webinar nurture based on attendance status.
• Its drawbacks: the interface can feel cluttered, and webinar features are basic compared to dedicated tools like Zoom Webinars. Pricing starts around $19/month, and there is no free plan.

Best if you already use a webinar platform: ActiveCampaign or Brevo

• ActiveCampaign suits complex follow-up. One guide calls it the most powerful automation for ticket-tier and session-based follow-up, starting at $29/month for 1,000 contacts.
• Brevo is the budget option. It offers email plus SMS reminders at a budget-friendly price, and SMS can help with last-minute reminders. Its pricing starts at $9/month for 500 contacts.

Dedicated webinar software with good native emails: Demio or Livestorm

• Demio is aimed at marketers. One review says it is simpler than enterprise-class webinar tools but more capable than basic solutions. A drawback is that it may not suit you if you need in-email registration forms or capacity beyond 500 attendees.
• Livestorm offers a pre-built, automated email flow for each new event that you can edit or send as is.

Caveat: Several of these rankings come from vendor-affiliated blogs, and one listicle names Sequenzy its top pick. Treat these as starting points, and check current pricing and reminder features on each vendor's site before you commit. A free trial of your top two options is the best test, since reminder timing and deliverability are what matter most here.

If you tell me your list size, budget, and whether you already have a webinar tool, I can narrow this to one recommendation.

To effectively promote your webinars and manage attendee reminders, the "best" tool depends on whether you want an all-in-one platform that handles both hosting and email, or a specialized email marketing tool that integrates with your existing webinar software.

Top Recommendations by Use Case

1. The All-in-One Powerhouse: GetResponse

If you want to simplify your tech stack, GetResponse is frequently cited as the top choice.

• Why it works: It includes native webinar hosting capabilities alongside a robust email marketing and automation suite.
• Best for: Creators and small-to-mid-sized businesses who want to manage registration, hosting, email reminders, and post-webinar follow-ups in a single, unified bill.

2. The Marketing & Sales Specialist: ActiveCampaign

If your primary goal is driving sales from your webinars, ActiveCampaign is a leading choice due to its advanced automation.

• Why it works: It allows for highly sophisticated "branching" logic. For example, you can automatically send different follow-up emails to people who attended versus those who were "no-shows," or trigger sales follow-ups based on specific engagement behaviors.
• Best for: Teams that need deep CRM integration and complex, behavior-based email sequences to convert registrants into customers.

3. The Professional/Enterprise Choice: HubSpot

If you are already using a CRM for sales and marketing, HubSpot is excellent for tying webinar activity directly to your sales pipeline.

• Why it works: It provides a holistic view of a contact’s journey, from the first webinar registration to the final sale, allowing your sales team to reach out with full context.
• Best for: Growing businesses and enterprises that need to align their marketing efforts directly with sales team actions.

4. The "Webinar-First" Platforms (with built-in email)

If you prefer to keep your email sequences inside the webinar software itself, these platforms are specifically built for the marketing funnel:

• Livestorm / Demio / WebinarGeek: These platforms are "funnel-focused." They offer branded registration pages, built-in reminder/follow-up email automation, and native integrations with major CRMs (like Salesforce or ActiveCampaign).
• EasyWebinar: Known for managing live, automated, and "evergreen" webinars, it includes built-in checkout and CRM features, making it a strong choice for those running consistent sales-driven events.

Key Features to Look For

Regardless of which tool you choose, ensure it handles these four critical "webinar jobs":

• State-Based Segmentation: Can the tool tell the difference between someone who registered, attended, or missed the event? Sending a "thanks for coming" email to a "no-show" is a common, embarrassing mistake.
• Timezone Intelligence: Does it automatically handle timezones for your reminders so attendees don't show up at the wrong time?
• Behavioral Triggers: Does it allow you to trigger specific emails (like a replay link) only for those who did not show up?
• CRM/Data Sync: Does it automatically move your attendee data into your database, or will you be stuck exporting and importing CSV files by hand?

Recommendation: If you are a startup or individual creator, GetResponse is likely your best starting point for ease of use. If you are part of a larger marketing team with an existing CRM, use a platform like ActiveCampaign or HubSpot to ensure your webinar data syncs perfectly with your sales efforts.

ActiveCampaign is a strong choice if webinar reminders and follow-up automation are your priority. You can build timed reminder sequences, and its webinar integrations can sync registration and attendance data so you can send different follow-ups to attendees and no-shows.¹²

If you want a simpler, familiar option, Mailchimp can work well too. It integrates with webinar tools such as WebinarGeek, which can sync registration details and support reminders and follow-ups through Mailchimp.³

Quick recommendation: Choose ActiveCampaign for more flexible, behavior-based automation; choose Mailchimp for straightforward email campaigns. Check that your specific webinar platform integrates with whichever tool you pick.