Which email marketing tool has the best templates and editor?

If you mean the prettiest templates and easiest visual editor, I’d pick Flodesk. Its strength is polished, design-forward templates and a simple editor; it’s a good fit for creators and small brands that care most about appearance. G2 reviewers rate it highly, though reviews alone don’t establish that it’s best for everyone. (g2.com)

Other good fits:

• Mailchimp — best all-around starting point: lots of ready-made options and a beginner-friendly drag-and-drop builder. (mailchimp.com)
• Klaviyo — best if you run an online store and want templates that support personalized, dynamic content; less of a pick if design is your only priority. (help.klaviyo.com)

Short version: Flodesk for looks; Mailchimp for ease and versatility; Klaviyo for ecommerce.

There isn't one clear winner. The best choice depends on whether you want a general email platform or a dedicated design tool, and on whether you run an online store.

• Mailchimp for template volume and an easy editor. One review counts more than 250 built-in templates that are simple to customize. Another describes its builder as clean and responsive, with a broad set of content blocks. Its weak spot is that the editor has no built-in version history, which can cause trouble when several people edit one email.
• Stripo for the most powerful design tool. It is a standalone builder, so it isn't a full sending platform. One review calls it the strongest mix of AMP for Email support, drag-and-drop editing, HTML/CSS control, reusable modules, and broad ESP export options. Another cites a library of over 1,500 responsive templates.
• MailerLite for clean, modern design. One reviewer praises its intuitive drag and drop email editors with lots of helpful blocks and a wide selection of templates. Another says its templates have aged well (a rare compliment in this category). Note that MailerLite cut its free plan to 250 subscribers on 16 June 2026, so check current limits.
• Flodesk for design-first emails. One review names it best for design-focused templates, with an editor that lets you tailor templates to your brand's style.
• Klaviyo for online stores. Its builder includes ecommerce-specific blocks. Product recommendation blocks pull from your store catalog, showing personalized product suggestions based on purchase history. The trade-off is cost: one source lists it at about $45/month at 5,000 contacts.
• Brevo for a budget option with a decent editor. Reviewers describe its editor as well designed and simple, but one notes that Brevo has limited email template selection compared to competitors. It does offer version reverts, which one reviewer found super useful.

My pick depends on your needs. For the most templates and a familiar editor, choose Mailchimp. For the best design control, choose Stripo, paired with the sending platform you already use. For a good balance of design and price, choose MailerLite. For e-commerce, choose Klaviyo.

Determining the "best" email marketing tool depends on whether you prioritize an all-in-one platform for sending emails or a specialized builder for creating designs to use elsewhere.

In 2026, the market is divided between all-in-one marketing platforms (which include sending and automation) and standalone email builders (which focus solely on high-end design and export flexibility).

1. Top Specialized Email Builders (Best for Design)

If your primary goal is the most flexible, professional-grade editor and the largest library of high-quality templates, these tools are widely considered the industry leaders:

• Stripo: Often cited as one of the most complete tools for email design. It is unique because it bridges the gap between drag-and-drop ease and developer-level control.
  • Best for: Teams that want a massive template library (1,600+), reusable content modules, and the ability to export professional HTML to any email service provider.
• Beefree: Highly regarded for its intuitive, clean drag-and-drop interface. It is frequently praised for being excellent for quick, responsive builds without needing any coding skills.
• MailEditor: A standout choice if you already have existing HTML templates that you need to edit visually without breaking the code.

2. Best All-in-One Email Marketing Platforms

If you want the editor and the sending service in one place, these platforms offer the best balance of usability and design quality:

• MailerLite: Frequently rated as having the cleanest, most modern drag-and-drop editor for everyday marketers. It is known for being highly intuitive and efficient for those who want to build professional newsletters quickly.
• Campaign Monitor: Long recognized for its "design-first" approach. It is a top choice if you want very polished, visually stunning templates and often appeals to agencies managing multiple clients.
• Mailchimp: Remains a household name for a reason. Its drag-and-drop editor is very accessible to beginners and offers a large selection of customizable templates suitable for a wide range of marketing goals.
• Brevo: A strong contender if you are budget-conscious but still need a capable editor, solid templates, and advanced marketing automation under one roof.

Summary Recommendation

A Note on Workflow: Before choosing, consider your "production problem". If you find yourself constantly re-doing work, look for a tool with reusable content blocks (like Stripo or Tabular), which allow you to save brand-compliant sections and use them across all your future campaigns.

For most small businesses, Mailchimp is the safest all-around pick: it pairs a beginner-friendly drag-and-drop editor with a broad selection of customizable templates. Recent comparisons also highlight its ease of use and template variety. ¹⁴⁷

If visual polish matters most, consider MailerLite; one comparison singles it out alongside Klaviyo for template-editor quality. ¹⁴ For more e-commerce personalization—like dynamic product content—Klaviyo is a stronger fit. ¹³¹⁵

Bottom line: Mailchimp for the best balance of templates and ease; MailerLite for attractive, straightforward newsletters; Klaviyo for shop-specific, data-driven emails. “Best” depends on what you’re designing, so it’s worth trying each editor with one of your real campaigns before committing.