Tool to check if Google's AI answers mention my business, alongside ChatGPT

Yes—tools for this are usually called AI visibility or GEO monitoring tools. They run buyer-style prompts and track whether your business is mentioned or recommended in AI answers.

• Semrush AI Visibility Toolkit — tracks ChatGPT and Google AI results, alongside Gemini and Perplexity; useful if you already use Semrush for SEO. (semrush.com)
• Ahrefs Brand Radar — lets you track custom prompts across ChatGPT and Google AI Overviews/AI Mode, among other platforms. (help.ahrefs.com)
• DoneHat — offers a free checker that samples ChatGPT and, when available, Google AI Overviews and AI Mode. It’s a spot check, not a guarantee of what everyone will see. (donehat.com)

Quick recommendation: Try DoneHat for a one-time check; consider Semrush or Ahrefs if you want ongoing tracking and competitor comparisons. AI answers can vary by prompt, location, and date, so treat the results as snapshots.

If you share your business name or website and whether you want a free check or ongoing monitoring, I can narrow it down.

Several tools track both ChatGPT and Google's AI answers. The main distinction is whether they cover Google's AI Overviews, AI Mode, and the Gemini app, since some tools only include some of these.

Good fits for your case (ChatGPT + Google AI):

• Otterly AI: Every plan includes ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot; Gemini, Google AI Mode, and Claude are paid add-ons. It's a good option if you're a small business, though you'd need an add-on to track Gemini specifically.
• SE Ranking (AI Search Toolkit / SE Visible): It covers brand mention and link tracking across AI Overviews, AI Mode, ChatGPT, and Gemini. Its entry plan covers 50 prompts across ChatGPT, Gemini and Google AI Overviews.
• Semrush AI Visibility Toolkit: Semrush's AI Visibility Toolkit costs $99/mo and brings AI mention tracking into the SEO platform most teams already use. It covers ChatGPT, Gemini, Google AI Overviews and Google AI Mode.
• Peec AI: Tracks how often and where your brand appears across ChatGPT, Perplexity, Gemini and Google AI Mode. Pricing is €89/month for 25 prompts and 3 engines at the entry level.
• Ahrefs Brand Radar: Covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, starting at $199/month according to that source. It's pricier, but it's useful if you already use Ahrefs.

Free or cheap ways to start:

• Semrush's free AI visibility checker: 3 checks a day, no account, according to one review.
• Mangools AI Search Watcher: $49/mo, or $418.80/yr. It runs every prompt multiple times across ChatGPT, Gemini, Claude, Grok and Google AI Overviews.

Do-it-yourself check: You can test this for free. Pick 10–20 questions a customer would ask (e.g., "best [service] in [city]"), run them in ChatGPT and in Google (AI Overviews appear on results pages, and AI Mode is a separate tab), and log whether your business is named and where it ranks. Repeat weekly, since answers vary between runs. Tools automate this, but the manual method works for a small set of prompts.

Tips:

• Confirm the current engine list and pricing on each vendor's site before you buy, since these change often.
• Check whether a tool tracks mentions and citations (links to your site) separately, since they often differ.

To track how your business is mentioned in AI-generated answers, you should use specialized AI Visibility or Generative Engine Optimization (GEO) tools. Unlike traditional SEO tools that track blue-link rankings, these platforms systematically query AI models (ChatGPT, Google AI Overviews, Perplexity, etc.) to see if, how often, and in what context your brand appears.

Recommended Tools for AI Brand Monitoring

There are several reputable tools designed specifically for this purpose. They vary by depth of analytics and the number of AI models they monitor:

• Ahrefs (Brand Radar): A well-regarded option that checks mentions and citations across ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, and Google AI Overviews. They also offer a free visibility checker for a quick audit.
• Siftly: Known for detailed monitoring that distinguishes between conversational AI responses and "search" mode responses, providing deep insights into citation rates, sentiment, and competitor benchmarks.
• Otterly.ai: Frequently recommended for teams that want to start with a controlled set of prompts to establish a baseline before scaling to enterprise-level tracking.
• Peec AI: Often cited by marketing teams for its ability to provide clean, multi-engine tracking with a focus on source and citation analysis.
• Searchable: Offers comprehensive tracking across Google AI Overviews, ChatGPT, and Perplexity, with specific tabs to analyze citations, visibility scores, and share-of-voice against competitors.
• Other notable options: Depending on your specific needs, tools like Snoika, Dageno, and LLM Pulse are also active in this space, providing varying levels of reporting on sentiment, competitor framing, and citation sources.

How These Tools Work

Because AI responses are dynamic and non-deterministic (they can change every time you ask), these tools do not just "scan" the web. Instead, they:

1. Automate Queries: They run a set of industry-relevant prompts (e.g., "What is the best [your product category]?") across multiple AI engines at scheduled intervals.
2. Capture Data: They record the actual text of the response, checking for your brand name (mention) or links to your website (citation).
3. Analyze Context: They look at sentiment (is the mention positive/neutral?) and competitor framing (are your competitors recommended in your place?).
4. Trend Reporting: They track these rates over time to show if your visibility is increasing or decreasing, allowing you to adjust your content strategy.

Should you use a tool or do it manually?

• Manual (Under 10–20 queries): If your needs are very limited, you can manually run a consistent set of questions in "private/incognito" browser windows once a week and log the results in a spreadsheet.
• Automated (20+ queries): As you scale, manual tracking becomes statistically unreliable because AI answers fluctuate. Dedicated tools are essential for capturing consistent data and identifying the specific sources (articles/pages) that are causing an AI to recommend you—or your competitor.

Pro-tip: When choosing a tool, look for one that tests the consumer chat interface rather than just an API, as the API output sometimes strips away the citations and links that you actually need to see.

Yes—Semrush’s AI Visibility Checker is a good place to start. It checks whether your business is mentioned in ChatGPT and Google AI Overviews, and also reports visibility across Gemini and Google AI Mode. Its report includes mention counts, platform breakdowns, and cited pages. ²

For a quick alternative, Ahrefs’ free AI Visibility Checker checks your brand across ChatGPT and Google AI Overviews, along with several other AI platforms. ³

For ongoing monitoring, OtterlyAI tracks a set of customer-style prompts over time and shows which platforms mention your brand and how that changes. ⁶

Simple recommendation: Try Ahrefs for a quick snapshot; choose Semrush or OtterlyAI if you want ongoing tracking. AI answers can vary by prompt and over time, so treat any one check as a snapshot rather than a guarantee.