Tools to compare my brand's AI visibility against three competitors

Good options for comparing your brand against three specific competitors:

My quick take: Start with Peec AI for a dedicated comparison dashboard, or OtterlyAI if “same prompts, same metrics” is your top priority. Pick Ahrefs if you already use its SEO suite or want to explore a much larger prompt dataset as well as track custom questions.

Before choosing, confirm that each tool covers the platforms you care about—especially ChatGPT, Gemini, Claude, and Perplexity—and check how often it refreshes data. These tools sample prompts and AI responses; they don’t reveal every answer shown to every user. Also verify that the plan you’re considering includes your desired engines and enough prompts.

Several tools in 2026 let you put your brand side by side with named competitors. Here are the main options, grouped by what they're best suited for.

Best if you already use an SEO suite

• Ahrefs Brand Radar: A good fit if you already run Ahrefs. One reviewer says teams already using Ahrefs for SEO can access brand mention tracking from within the same interface. It lists six AI platforms, and its share-of-voice view puts rivals next to you.
• Semrush AI Visibility: This add-on reports which prompts surface your brand and how you compare to competitors, and it sits alongside the Semrush keyword and backlink toolset. Pricing is starting at $99/mo per domain.
• SE Ranking / SE Visible: SE Ranking's AI Competitor Research feature lets you add up to five competitors and track presence over time. That is useful for your case of three rivals. SE Visible lets you track how often your brand appears compared to theirs, analyze sentiment and tone, and see which sources and prompts favor them over you.

Best dedicated AI visibility tools

• Profound: Strong on competitive benchmarking. One source says you can monitor multiple competitors' mentions and sentiment in AI. It is priced for enterprises, and a source lists it from $99/month.
• Peec AI: Suited to smaller teams. It includes competitor comparisons and covers three to seven or more platforms. Prices differ across sources, from €85 to €95 a month.
• OtterlyAI: The cheapest entry point. It reveals your Share of AI Voice, the percentage of citations you own versus competitors. A review also notes the 15-prompt cap on lighter plans, which is worth checking before you buy.
• Scrunch AI: Useful if you care about how AI describes you. It gives a report telling if AI presents your brand as positive or negative and compares it to competitors.
• Rankscale AI: Its competitive benchmarking figures out who your top competitors are and then pits their AI visibility against yours.

Other options

• AthenaHQ: Focuses on prompt-level tracking and brand mention monitoring with competitive benchmarking included. It also ties share of voice to revenue.
• Writesonic: Combines monitoring with content creation, which helps if you want to act on gaps quickly.
• HubSpot AEO: Offers a free visibility snapshot across ChatGPT, Gemini, and Perplexity, which is a low-cost way to test the waters.

How I'd choose

1. Check engine coverage first. One guide notes that a tool that tracks only ChatGPT misses how Google AI Overviews, Perplexity, and Copilot describe your brand.
2. Confirm it shows share of voice against all three competitors, not just your brand on its own.
3. Check the prompt limits and whether you can export data for your team.
4. If you already use an SEO platform, start there, since it avoids adding another tool.

Pricing and feature details come from third-party review sites and vendor pages, and they often disagree or go out of date, so confirm current plans directly with the vendor. If you tell me your budget, your region, and whether you already use an SEO tool, I can narrow this to two or three options.

To effectively compare your brand’s AI visibility against your competitors, you need tools that track Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO). Unlike traditional SEO, these platforms focus on whether AI assistants (like ChatGPT, Perplexity, Gemini, and Google AI Overviews) mention, cite, or recommend your brand compared to others.

Top Tools for AI Visibility & Competitor Benchmarking

The following platforms are highly regarded in 2026 for tracking brand presence in AI-generated answers:

How to Evaluate Your Options

When selecting a tool, ensure it provides the specific data you need to gain a competitive edge:

• Prompt-Level Tracking: A good tool should allow you to input specific "buyer questions" (e.g., "What are the best [industry] platforms?") and report exactly how often you versus your competitors appear in those answers.
• Citation & Source Intelligence: Beyond just being mentioned, you need to know which websites/pages the AI is citing. This helps you understand if the AI is favoring your competitors' content over yours.
• Sentiment Analysis: It is not enough to be mentioned; you want to ensure the AI describes your brand accurately and favorably.
• Actionable Insights: Many platforms (like Gauge or Botric) include "Action Centers" that recommend specific content updates or schema improvements to help you bridge the gap with competitors.

Recommended Workflow for Competitive Analysis

1. Define Your Benchmarks: Identify a core set of 20–30 "high-intent" buyer prompts (the questions your potential customers are actually asking).
2. Run Across Engines: Use one of the platforms above to monitor these specific prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
3. Identify the Gap: Look for "competitor share of voice"—prompts where your rivals appear but you do not.
4. Audit Sources: Check the citations for the winning answers. If a competitor is cited, analyze their content (or their third-party mentions on sites like G2 or Reddit) to see why the AI trusts them for that query.
5. Iterate: Update your own content (product pages, comparison articles, or FAQs) to better answer those specific prompts, then re-run your tracking to measure the shift in visibility.

Note: If you are not ready for a paid platform, you can establish a manual baseline by running your top 20–30 buyer questions through various AI engines on a weekly cadence and logging the mentions, citations, and competitors in a spreadsheet. This is effective for small teams until the volume of tracking becomes too time-consuming.

For comparing your brand with three competitors, these are strong options:

Best straightforward pick: Semrush AI Visibility Toolkit—it explicitly supports a four-competitor comparison and has a clearly stated starting price. Consider Ahrefs Brand Radar if you also want a large prompt database or more competitor capacity; check the plan details to confirm the AI platforms and prompt-check allowance you need. ²³

Before choosing, check whether the product lets you compare the same prompts, AI platforms, locations and reporting period across all four brands. That makes the results more useful than comparing headline visibility scores alone.

¹ Semrush AI Visibility features and pricing
² Semrush competitor research details
³ Ahrefs Brand Radar overview
⁴ Ahrefs Brand Radar competitor tracking