Citewake

Edition 2

Accounting software: what AI recommends, Citewake Edition 2 (collected 29–30 Oct 2026)

Xero was the brand the four AIs recommended most often: in 69.6% of decision answers (90% interval 60.3–79.0), followed by QuickBooks Online (63.3%) and Zoho Books (32.2%). The AIs disagreed: Perplexity recommended Xero in 72.4% of its decision answers, ChatGPT in 66.0%; the widest gap among the top 15 was NetSuite, 25.8 points between Claude and ChatGPT. The figures come from 240 valid answers of 240 planned, to 60 questions asked once of each AI between 29 and 30 October 2026, which named 300 brands in all.

Published
Method
v0.9
Benchmark
v1
Version
1
Category
Every edition
DOI
10.5281/zenodo.23792145

Download the report (PDF)DataCite

1Leaderboard

Top 15 brands by recommendation rate, Accounting software, collected 29–30 Oct 2026. Percent of decision answers, with 90% interval, overall and per AI.
#BrandRecommendation rate % (90% interval)ChatGPTClaudeGeminiPerplexity
1Xero69.6 (60.3–79.0)66.069.970.172.4
2QuickBooks Online63.3 (53.2–73.1)63.763.963.961.8
3Zoho Books32.2 (23.8–40.9)31.844.429.323.2
4Sage Intacct29.4 (21.1–38.2)30.136.131.919.3
5NetSuite19.7 (13.0–26.9)8.334.225.610.6
6Wave18.3 (11.5–25.3)16.822.918.814.6
7FreshBooks13.6 (7.5–20.0)10.612.516.814.6
8FreeAgent7.4 (2.0–14.1)6.38.58.56.3
9Odoo6.9 (3.6–10.4)0.019.38.50.0
10Sage6.9 (2.7–11.6)4.210.610.72.1
11Acumatica6.5 (3.2–9.8)4.38.58.64.4
12Sage Accounting5.9 (2.3–10.2)6.54.26.36.5
13QuickBooks Online Advanced5.8 (2.6–9.6)4.310.64.24.3
14Microsoft Dynamics 365 Business Central4.7 (1.6–8.5)4.28.56.30.0
15QuickBooks4.7 (1.8–8.2)6.38.30.04.2

Percent of decision answers in which each AI recommended the brand, top 15 of 300. Overall rate with its 90% interval; the bar draws the interval on a 0–100% scale. Shown to one decimal; the data files carry four.

2Where the AIs disagree

Among the top 15, the brands with the largest gap between the AI that recommended them most and the AI that recommended them least.

Brands among the top 15 with the largest gap between AIs.
BrandHighestLowestGap (points)
NetSuiteClaude 34.2%ChatGPT 8.3%25.8
Zoho BooksClaude 44.4%Perplexity 23.2%21.3
OdooClaude 19.3%ChatGPT 0.0%19.3
Sage IntacctClaude 36.1%Perplexity 19.3%16.8
SageGemini 10.7%Perplexity 2.1%8.6

3How each AI answers

How each AI answers: medians per answer, and how many answers searched the web.
Per answer, medianChatGPTClaudeGeminiPerplexity
Searched the web60 of 6060 of 6045 of 6060 of 60
Searches per answer4233
Pages found37.5181315
Pages cited36134
Brands named37.563
Brands recommended3652
Words per answer200.5437508.5206

Gemini answered 15 of 60 questions without running any web search. That is the model Citewake asked, gemini-3.1-flash-lite, through its API with search available. Across all four AIs, 726 searches were run; 25.5% of them included a year. Every page Gemini reported was one it cited, so its pages found and cited match.

4The sites the AIs cite

The ten domains cited in the most answers.
#DomainAnswers citing itShare
1quickbooks.intuit.com6828.3%
2xero.com5824.2%
3sage.com2610.8%
4zoho.com2410.0%
5netsuite.com166.7%
6central.xero.com156.3%
7reddit.com156.3%
8youtube.com156.3%
9intuit.com145.8%
10technologyadvice.com135.4%

ChatGPT

  1. quickbooks.intuit.com53.3%
  2. xero.com33.3%
  3. zoho.com26.7%
  4. central.xero.com15.0%
  5. sage.com13.3%

Claude

  1. quickbooks.intuit.com11.7%
  2. technologyadvice.com11.7%
  3. thecfoclub.com10.0%
  4. business-software.com8.3%
  5. dualentry.com8.3%

Gemini

  1. reddit.com25.0%
  2. youtube.com25.0%
  3. intuit.com21.7%
  4. quickenaccounting.com16.7%
  5. xero.com15.0%

Perplexity

  1. quickbooks.intuit.com48.3%
  2. xero.com41.7%
  3. sage.com13.3%
  4. netsuite.com11.7%
  5. zoho.com11.7%

Share of the 240 answers whose cited pages include the domain: top ten overall, then the top five within each AI's own 60 answers.

5Agreement

On 48 of the 60 questions all four AIs recommended a brand first; they named the same brand first on 23.

6Method in brief

  • Questions. 60 scored questions in three tiers (head, mid, tail), written as a buyer would ask them and never naming a brand: 47 decision questions and 12 informational. See the list. A further 15 validation questions are kept private.
  • Asking. Each question was asked once of each AI through its official API, with its own web search on and no location sent. Models: ChatGPT: gpt-6-luna; Claude: claude-haiku-5-5; Gemini: gemini-3.1-flash-lite; Perplexity: perplexity/sonar.
  • Collection. 29 October 2026, 13:51 – 30 October 2026, 04:16 UTC. 240 valid answers of 240 planned: 216 named at least one brand, 24 named none.
  • Reading. One grand master model (Claude Opus 5.5) read the four answers to each question side by side and marked each brand as recommended, mentioned or negative. A brand counts only if its name appears word for word in the answer.
  • Measure. Recommendation rate is the share of decision answers in which the AI recommended the brand. The overall rate weights each AI and each tier equally, so it can differ slightly from a raw count. Intervals are 90%, from a cluster bootstrap that resamples whole questions. Here the base is 188 decision answers (47 decision questions, 47 answers from each AI). One popularity question (which brand is most used, not which to choose) is reported apart and never counted in the recommendation rate.
  • Method. v0.9, benchmark v1, scoring run 20261030T053421561Z. The full method: citewake.com/methodology.

7Limitations

  • One run. Each question was asked once of each AI, in one window of 14 hours 26 minutes. AI answers vary from run to run; the intervals cover variation across questions, not repeat runs.
  • English, no market. Questions were in English and no location was sent, so the results describe no particular country.
  • Spellings merged. eboekhoudennl was counted as e-Boekhouden; receiptorai was counted as Receiptor AI; assetaai was counted as asseta.
  • Benchmark figures, not market share. These are benchmark visibility figures across a fixed bank of questions with equal weight per tier, not estimates of market share.
  • Top picks are rare. Most answers do not name a single best choice. Even Xero was the top pick in only 4.7% of decision answers, so this report ranks by recommendation rate.

8Disclosure

Citewake is operated by the team that also builds aipozi, Biotree and livedot. Biotree and livedot appear in these categories. They were measured by the same method as every other brand, with no adjustment. None of them was named in this category.

9The questions

Each question links to its page, with the four answers in full, the brands read from them and the pages they cited.

All 60 scored questions, with tier and type
IDQuestionTierType
h01What's the best accounting software for a small business?headdecision
h02Which accounting software should a startup use?headdecision
h03What are the main accounting software options and how do they compare?headdecision
h04What's the best free accounting software for a business?headdecision
h05How much does accounting software cost?headinformational
h06When does a business need proper accounting software rather than spreadsheets?headinformational
h07Which accounting software do most accountants use with their clients?headdecision (popularity)
h08Which accounting software is easiest for a founder without a finance background?headdecision
h09Which accounting software is best for a growing company with its own finance team?headdecision
h10How do I choose accounting software for my business?headinformational
h11Which accounting software connects best to business bank accounts?headdecision
h12What's the best accounting software for a small business in the UK?headdecision
h13What's the best accounting software for a small business in the US?headdecision
h14What's the best accounting software for a small business in Germany?headdecision
h15Which accounting software is best for sharing the books with an outside accountant?headdecision
h16Which accounting software has the best financial reporting?headdecision
h17Which accounting software gives the best value for money?headdecision
h18What accounting software should a company move to when it outgrows small-business tools?headdecision
h19Which accounting software integrates with the most business apps?headdecision
h20Which accounting software has the best mobile app?headdecision
m01Accounting software for a SaaS company that needs to recognise subscription revenue properlymiddecision
m02Accounting software for an agency that needs profit per client and per projectmiddecision
m03Accounting software an accounting firm can roll out across dozens of small-business clientsmiddecision
m04Accounting software for a contractor running a UK limited companymiddecision
m05Accounting software that files VAT returns under Making Tax Digital in the UKmiddecision
m06Accounting software for a US startup preparing for its first financial auditmiddecision
m07Accounting software that handles electronic invoicing rules for companies in Francemiddecision
m08Accounting software for a company that invoices and pays suppliers in several currenciesmiddecision
m09Cheapest accounting software that still handles bank reconciliation properlymiddecision
m10How do I move my books from one accounting software to another part-way through the financial year?midinformational
m11Is accounting software worth it for a company with only a few transactions a month?midinformational
m12Accounting software for a company that holds stock and needs cost of goods sold trackedmiddecision
m13Alternatives to expensive mid-market accounting platforms for a company of fifty peoplemiddecision
m14Accounting software for a nonprofit that tracks restricted grants and fundsmiddecision
m15Accounting software for an online store selling across several sales channelsmiddecision
m16Should a growing company use one finance suite or separate tools for accounting, payroll and spending?midinformational
m17What are the signs a company has outgrown its small-business accounting software?midinformational
m18Accounting software in the US that tracks payments to independent contractors for year-end tax formsmiddecision
m19Accounting software for a company in the Netherlands that works with an outside accountantmiddecision
m20Accounting software for a property company tracking income and costs per buildingmiddecision
t01Accounting software that consolidates several companies in different countries into group accountstaildecision
t02How do I cut the month-end close from two weeks to a few days?tailinformational
t03Accounting software with a full audit trail of every edit to a posted transactiontaildecision
t04Accounting software that learns how to categorise bank transactions and suggests matchestaildecision
t05Accounting software with a good API for syncing data from our own producttaildecision
t06How do I reconcile a payment processor's payouts against individual sales in my books?tailinformational
t07Accounting software that tracks income and costs by department, project and location at the same timetaildecision
t08Accounting software with permissions so staff can enter bills but not post journalstaildecision
t09Accounting software that gives my accountant access at no extra costtaildecision
t10Accounting software that locks closed periods so past figures can't be changed by mistaketaildecision
t11Which AI features in accounting software save real time, and which carry risk?tailinformational
t12Accounting software with a built-in fixed asset register and depreciationtaildecision
t13How can I export my full ledger and history if I leave an accounting software provider?tailinformational
t14UK accounting software that handles the domestic reverse charge for construction servicestaildecision
t15Accounting software in the US that reports on a cash basis for tax and an accrual basis for management at the same timetaildecision
t16Accounting software in Spain that pulls statements automatically from all the major local bankstaildecision
t17Desktop or self-hosted accounting software for a company that won't keep its books in the cloudtaildecision
t18Accounting software that compares actual results with budget every monthtaildecision
t19Accounting software that reads supplier bills from email and drafts the entriestaildecision
t20When does a company need an ERP system rather than accounting software?tailinformational

The 15 validation questions are never published.

10Data

  • Every answer: all 240 in full, with the searches each AI ran, the sites it found and cited, and the brands readCSVJSON
  • All 300 brands, every measureCSVJSON
  • The reportPDF

Licence: CC BY 4.0. Use and share with credit to Citewake.

11How to cite

APA
Citewake. (2026). Accounting software: what AI recommends, Citewake Edition 2 (collected 29–30 Oct 2026) (Edition 2) [Data set]. https://doi.org/10.5281/zenodo.23792145
BibTeX
@techreport{citewake-ed2-accounting-software,
  author      = {{Citewake}},
  title       = {{Accounting software: what AI recommends, Citewake Edition 2 (collected 29–30 Oct 2026)}},
  institution = {Citewake},
  type        = {Edition 2, data set},
  year        = {2026},
  month       = oct,
  version     = {1},
  doi         = {10.5281/zenodo.23792145},
  url         = {https://citewake.com/editions/2/accounting-software},
  note        = {Licensed CC BY 4.0}
}

Version 1, published 30 October 2026. Published editions never change; corrections appear as new, dated versions.