What can I put on a link in bio page besides links?

A link-in-bio page can work more like a tiny website than a list of buttons. You could add:

• A short intro — who you are and what you do
• A featured post or video — show your latest or most popular content right on the page
• Email signup — offer a newsletter or a free download in exchange for an email
• Products or services — display merch, digital downloads, or a simple menu of what you offer
• Bookings or contact options — appointment scheduling, a contact form, or email/phone buttons
• Social proof — a testimonial, review, press mention, or “as seen in” note
• A call to action — for example, “Get the free guide,” “Book a session,” or “Join the newsletter”
• A tip jar or donation option
• A photo, logo, or visual portfolio
• An event or announcement — such as an upcoming show, launch, or sale
• A small FAQ — answer common questions before people reach out

Most link-in-bio tools support at least some combination of embeds, signup forms, products, bookings, or contact forms. (linktr.biz)

A good rule: include things that help visitors understand you, trust you, or take one clear next step—and keep the page uncluttered.

A link-in-bio page can hold much more than a list of buttons. Common additions include:

• Identity elements: A profile photo or logo helps visitors recognize they're in the right place. Trimlynk says pages with a face or logo tend to convert better than plain link lists. You can update your page name, headline, and description to say what visitors can expect, and upload an image that fits your brand.
• Media: Some tools let you add images, videos, music, contact forms, countdown timers, and more. Hootsuite suggests embedding a video to make the page feel more interactive.
• Text and context: Short descriptive blocks or captions can explain what each link offers. One source notes that labels like "Shop the summer collection" tell someone exactly what they're getting before they tap.
• Products and shops: You can show product tiles, price lists, or a storefront. Linktree offers Shops for affiliate products or your own store.
• Subpages: Instead of sending people off-site, a button can open a subpage with full product or menu details inside your bio page, as Taplink describes.
• Social links: Icons or blocks linking to your other social accounts are standard.
• Grouped sections: Organizing links into categories, with a clear top priority, makes the page easier to scan. Linktree suggests using visual links like product tiles and collections to categorize content.

Platform features also changed recently. HubSpot's older guide says Instagram added linkable profiles and hashtags, right in your bio. That guide is about 645 days old, so check the current Instagram app for what's available.

To make your "link in bio" page more effective, think of it as a mini-landing page rather than just a list of links. By adding interactive and branded elements, you can convert casual visitors into followers, subscribers, or customers.

Here are several things you can include on your link in bio page besides standard links:

1. Personal Branding Elements

• Introductory Bio: A short, punchy sentence or two explaining who you are and what you do. Including a photo of yourself helps build immediate trust and puts a face to the brand.
• Brand Customization: Use your own colors, fonts, and logos. A cohesive design makes your page feel like a professional extension of your website rather than a third-party tool.

2. Lead Generation & Contact Tools

• Email Capture Forms: Add a sign-up form directly on the page to collect email addresses for your newsletter or waitlist.
• Contact Forms: Allow people to message you, submit inquiries, or request collaborations directly from the page.
• Booking Calendars: If you are a freelancer or coach, embed a calendar link or widget so clients can book a consultation or appointment without leaving your page.

3. Media & Interactive Content

• Embedded Video/Audio: Showcase your latest YouTube video, a featured reel, or a music track/podcast episode. Videos are highly effective for grabbing attention within the few seconds a visitor spends on your page.
• Image Galleries/Carousels: Display a portfolio of your work, a product showcase, or behind-the-scenes imagery.
• Polls and Surveys: Gather feedback from your audience by embedding interactive polls. This keeps users engaged longer and provides you with valuable data.

4. Social Proof & Trust Builders

• Testimonials/Reviews: Display snippets of glowing reviews or client success stories. This can significantly boost your credibility and conversion rates.
• Media Mentions: If you have been featured in publications or collaborated with well-known brands, show those logos to build authority.

5. Timely Updates

• Countdown Timers: Use these to create urgency for upcoming product launches, event registrations, or limited-time sales.
• Featured "Start Here" Section: Direct new followers to a specific piece of content or a "best of" list so they can easily navigate your most important work.

Design Strategy Tip

Prioritize the hierarchy: Don't clutter the page with everything at once. Place your most important call-to-action (like a freebie or signature offer) at the very top, and keep other links to a minimum (ideally 3–5) to avoid overwhelming the visitor.

Think of your link-in-bio page as a tiny landing page, not just a directory. Beyond links, you can add:

• A short intro: who you are and what you do.
• A featured item: a product card, offer, event, or latest release.
• Embedded content: a video, music player, photo gallery, or recent post.
• An email signup: offer a newsletter, free guide, template, or other useful download.
• Social proof: a short testimonial, review, press mention, or featured work.
• A booking or contact form: useful if you take clients, collaborations, or speaking requests.
• A shop or tip option: show products, digital downloads, merch, or a way to support your work.
• A notice or announcement: a launch date, event details, or a genuine limited-time offer.

Keep the page focused: put your main goal first, then add just a few supporting sections so visitors aren’t overwhelmed. ¹²⁴