How do link in bio tools compare on features and price?

“Link in bio” tools range from a simple page of links to a full creator storefront. Here’s a current snapshot of the main options, using US-dollar prices; annual-billing prices are marked.

Quick picks

• Just need a clean link page: start with Linktree or Campsite’s free plan.
• Want a custom domain and more page controls for relatively little: compare Campsite Pro with Linktree Starter/Pro.
• Want to sell creator products: Beacons is a lower-cost way to add sales and email tools; Stan is more purpose-built for a storefront and paid offerings.
• Already use Later to schedule social content: its Link in Bio feature may be convenient, but consider the whole plan’s cost.

One important caveat: when comparing seller tools, look beyond the subscription price—transaction fees and the features you actually need can change the total cost substantially. Prices and plan features can change, so verify the checkout price and any sales fees before subscribing.

Prices change often and sources disagree, so check each vendor's pricing page before you buy. The biggest differences are in transaction fees and what the free tier includes, not in the monthly subscription.

Premium-brand and all-in-one tools

• Linktree: The most recognizable option. One guide puts the cheapest paid tier at $8/mo, with Pro at $15/mo removing the Linktree logo and adding image and video backgrounds, and Premium at $35/mo adding all-time analytics and data export. Its free plan charges the highest fee on sales, 12% on Free, 9% on Starter and Pro, and 0% on Premium. One review notes that Linktree raised prices 67% in November 2025 (Pro: $9 to $15), so older comparisons quoting $9 are out of date.
• Beacons: Usually the most features for free. Email collection, media kits, and a storefront are all included on the free plan. The catch is that Beacons Free charges 9% on sales, and the 9% stays until the $30/mo tier.
• Stan Store: Built for selling courses, digital products, and coaching. It has no free plan. The lowest paid tier is $29 a month, and the top tier is Creator Pro at $99 a month. Its fee is 0% transaction fees on all plans, though payment processor fees still apply.

Lower-cost or one-time options

• Lnk.Bio: The cheapest route. It offers unlimited links on a free plan, a $0.99/mo entry tier, and one-time payments of $9.99 or $24.99. Its shop takes 5% on sales, per one source.
• Carrd: Not a link-in-bio tool so much as a one-page site builder. It's $9/yr at entry and charges no fee on sales because it embeds payment widgets.
• KeepInBio, Milkshake, Taplink, Campsite.bio: These are mostly low-cost pages. Taplink is $4/mo billed yearly with 0% fees per one list, and Campsite.bio is $7/mo.

Scheduling-focused

• Later (Linkin.bio): Worth it if you already use Later for scheduling. It has a 14-day trial only, then $25/mo billed monthly, with no fee since it routes to your store.

Fee-free or social-scheduling options

• Onlink: One comparison lists Pro at $12.50 a month and Premium at $37.50 a month, with a free plan that charges 10% on sales.
• Pallyy: Combines a bio link with social scheduling, with a free plan and paid plans from $20/mo.

How to choose

• Mainly links, no selling: A free plan is enough. Linktree or Beacons free, or Lnk.Bio.
• Selling digital products or courses: Stan Store avoids platform fees, but you pay $29/mo minimum. Beacons Creator Plus (~$30/mo) is the alternative if you want to keep the monthly cost lower.
• Low sales volume: A free tier with a fee can cost less than a subscription. One source notes that which costs less depends on your sales volume.
• Custom domains: These usually require a paid plan on most tools.

The sources I found are from 2026 but disagree on some numbers, especially Linktree's older prices and Beacons' fee tiers. Verify current pricing on each site before committing.

In 2026, link-in-bio tools have evolved from simple "link lists" into sophisticated creator-business hubs. Choosing the right one now depends less on the number of links you can add and more on your primary goal: routing traffic, selling products, or building a brand.

Quick Comparison Table (2026)

How to Choose Your Tool

1. Are you selling products?

If your primary goal is to sell digital products, courses, or bookings, prioritize tools with native checkout.

• Stan Store and Beacons are built specifically for this. They allow customers to purchase directly on your link-in-bio page rather than bouncing them to a third-party site, which can significantly increase conversion rates.
• Note on Fees: Always check the "platform cut." Some tools are "free" but charge transaction fees (e.g., 9%–12%) on every sale. If you sell consistently, a higher monthly subscription with 0% transaction fees (like Stan Store or premium tiers of Beacons/InBio) will eventually be cheaper.

2. Do you prioritize brand and design?

If you want your bio page to look like a bespoke landing page:

• Carrd offers the most flexibility for design-conscious users at an extremely low annual price.
• Linktree is the safest choice for brand recognition, offering a massive library of templates and deep integrations with other apps, though you usually need a paid plan to remove their branding.

3. Are you managing a simple link hub?

If you just need a clean, reliable way to point followers to your website, newsletters, or other socials:

• Linktree and Lnk.Bio are excellent, straightforward options.
• Bio.link is frequently recommended for having one of the most generous "fully free" tiers if you don't need advanced e-commerce features.

Important Factors for 2026

• The "Upgrade Wall": Many "free" tools offer a great experience until you reach a specific limit—such as requiring a paid plan to add a custom domain, remove the platform's logo, or access detailed click analytics. Always check what the free plan doesn't include before you start.
• SEO & Visibility: Most bio pages use client-side rendering, which can make them invisible to search engines like Google. If SEO matters to you (i.e., you want your link-in-bio page to show up in search results), look for tools like Linklay that prioritize server-side rendering.
• Total Cost vs. Subscription: When comparing, look at the total cost of ownership for a year. A tool that is $0/month but takes a 9% commission on sales is significantly more expensive than a $29/month tool once your monthly sales exceed roughly $500–$600.

Recommendation: If you are unsure, start with a tool that has a robust free tier (like Linktree or Beacons) to test your workflow. If you find yourself needing more monetization or design control, look into the specific paid tiers of those platforms or dedicated storefront tools like Stan Store.

Link-in-bio tools range from simple landing pages to creator-business platforms. Here’s a quick comparison of three popular options, using the latest pricing and feature information available in the sources:

What stands out

• Lowest-cost way to get started: Both Linktree and Beacons have free plans. Beacons’ free tier includes more business tools, but takes a 9% fee on sales. ¹³
• Selling products: Beacons offers a built-in store; its 9% fee drops to 0% on Creator Plus and Creator Max. ³ Linktree’s current plan page lists selling with 0% fees on Pro and Premium. ²
• Analytics and branding: Linktree’s paid plans add advanced analytics and branding options. Beacons’ higher tiers add features such as custom domains and logo removal. ²⁵
• Best if scheduling matters: Later may be a better fit when you want a link page and social scheduling; it’s harder to compare on price because the link page comes with the wider Later subscription. ⁴

Quick pick: Choose Linktree for a simple, polished page; Beacons for built-in creator-commerce tools; or Later if scheduling is part of the package you need. Prices and plan details can change, so check the provider’s pricing page before subscribing.

Sources
¹ Linktree pricing
² Linktree plan details
³ Beacons pricing
⁴ Later Linkin.bio overview
⁵ Beacons paid-plan features