CRM that shows a customer's open support tickets next to their deals

Zoho CRM + Zoho Desk looks like a strong match: it can show support tickets on the customer’s CRM record and relate tickets to deals, so sales and support can see the same customer context. (help.zoho.com)

Zoho CRM Plus is another option if you want sales and service unified in one suite. (zoho.com)

If you meant “what’s the name of this kind of CRM feature?”, try customer 360 view or CRM with integrated help desk/ticketing.

Several CRMs can show a customer's open tickets next to their deals. The best fit depends on whether you already run a sales tool or a helpdesk.

• HubSpot (Sales Hub + Service Hub): This is the most direct match. Tickets and deals live in the same database, so there's no sync to set up. One source says there is no integration to configure because tickets, contacts, deals, and conversations all live in the same database. Agents opening a ticket can see the deals in the pipeline on the same record. There's a free tier with basic ticketing, and a reviewer notes that contact management, basic ticketing, team email, live chat (with HubSpot branding) are included in the free plan. Pricing and features change, so check HubSpot's current plans.

• Salesforce Service Cloud: Best for enterprises already on Salesforce. Its cases are tied to accounts, contacts, and opportunities natively. It's the most expensive option and typically needs more admin work. One 2026 comparison says list prices were recently raised, with Core lists at $195/user/month.

• Pipedrive + a helpdesk (Zendesk, Freshdesk, or Hiver): Good if sales is your main system. With the integration, Pipedrive shows open ticket counts and statuses on contact and company records. Support tickets stay in the helpdesk, so you're working across two tools.

• Zoho CRM + Zoho Desk: A budget-friendly pairing. When paired together, agents see CRM contact details directly inside support tickets and vice versa.

• Zendesk with a CRM sync: Good if support is your main system. Zendesk doesn't natively show deal history, so you connect it to Salesforce or HubSpot. The Salesforce integration lets you view Salesforce deal info next to Zendesk tickets.

Suggestion: If you're starting fresh and want deals and tickets on one screen with the least setup, try HubSpot's free tier first. If you already use Salesforce or Pipedrive, use the native or official integration with that tool's helpdesk. If you tell me your team size, current CRM, and budget, I can narrow this to one or two options.

To view a customer's open support tickets alongside their deals, you generally have two options: using a unified CRM platform that includes built-in ticketing, or using integrated best-of-breed tools that sync data between a sales CRM and a helpdesk system.

1. Unified CRM Platforms (All-in-One)

These systems store deals and support tickets in the same database, allowing you to see a complete 360-degree view of the customer without switching tabs.

• HubSpot Service Hub & CRM: HubSpot is highly effective for this because both sales and service tools are part of the same ecosystem. You can see support tickets directly on the contact or company record, and you can customize your record layouts to ensure tickets and deals are visible side-by-side.
• Zoho CRM & Zoho Desk: This is one of the most popular combinations for deep integration. When integrated, sales reps can view support tickets from within Zoho CRM, and support agents can see deal values and status within Zoho Desk. It includes features like "SalesSignals," which alerts sales reps when a customer opens a support ticket.
• OpenCRM: A CRM platform that includes a built-in helpdesk component, allowing for a unified view of opportunities (deals) and support tickets in a single interface.

2. Best-of-Breed Integrations

If you prefer to use a specialized helpdesk tool (like Zendesk) with a different CRM (like Salesforce), you can use integrations to pull data into a single view.

• Zendesk + Salesforce: The "Zendesk for Salesforce" integration allows you to display a list of Zendesk support tickets directly within your Salesforce Account, Contact, or Opportunity pages. This lets your sales team see active support issues before engaging with a customer.
• Zendesk + HubSpot: Similar to the Salesforce integration, you can use the Zendesk app for HubSpot to sync ticket data and display support history directly on HubSpot contact and deal records.

Summary Comparison

How to choose?

• If you are already on a platform like HubSpot or Zoho: You likely have the functionality already; you may just need to update your Record Layout or Sidebar settings to ensure both "Deals" and "Tickets" widgets are visible on the customer profile.
• If you are looking for a new tool:
  • Choose HubSpot if you want an easy-to-use, unified interface where everything "just works."
  • Choose Zoho if you want deep, granular control over how sales and support data interact at a more modular, affordable price point.
  • Choose Zendesk + Salesforce if you have a high-volume support team that requires the advanced features of a specialized helpdesk but still needs the CRM context for your sales reps.

HubSpot CRM is a good fit. Its customer records can bring together associated deals and support tickets, so your team can see sales and support context in one place. HubSpot defines tickets as support requests and deals as sales transactions, and supports associating those records with contacts or companies. ¹³

If you mean showing open cases on a deal page specifically, Salesforce supports adding the account’s Cases related list to an Opportunity page layout. ¹¹