Link in bio for an author to link books on different stores

If you mean one link in an author’s social-media bio that lets readers choose where to buy each book, try Books2Read Universal Book Links. They’re free, can show links to multiple retailers, and you can create a separate link for each book. (books2read.com)

For a single bio page listing several books, use Linktree’s Books links or a general links page, and add each book’s Books2Read link. Linktree can also list retailer options for a book. (linktr.ee)

Simple setup: Put your newest book first, then link your other titles; each button opens that book’s retailer choices.

Here are the main options, depending on what you need:

Free, book-focused universal links

• Books2Read (from Draft2Digital) is the usual starting point. One link shows readers a page of stores that carry your book, and Amazon shoppers are sent to their local Amazon site. Books2Read is the free universal book link service from Draft2Digital. One link shows readers a choice page of every store that sells your book, or opens the store they saved as their favorite. If you publish through Draft2Digital, new releases can be added automatically.
• Booklinker is the choice if Amazon is most of your business. It focuses on authors who focus on Amazon (including multiple country storefronts).
• BookSparker is free and suits Amazon-heavy authors who want their own affiliate tag on clicks. Its smart book links are free, need no account to create, and carry your own Amazon Associates tag in every store, so qualifying commissions go to you.

Book-specific tools with more design control

• 1link.st lets you build a mini landing page for your book, complete with your own branding.
• Lnkk.it has a Books feature that lets you add each format as a separate retailer option.
• Familiar Pages is a paid option (from $15 a month) that reads the identifiers in your catalog and builds links for Amazon, Audible, Apple Books, Kobo, Google Play, Barnes & Noble, Bookshop.org and more.

General link-in-bio tools

• Linktree works if you need more than books. It lets you set up a single landing page containing any links you choose: your website, social channels, merch store, or your books on various retailers.

Analytics and marketing platforms

• Geniuslink is aimed at international sales. It automatically directs users to their country's version of Amazon, Apple Books, or other retailers.
• StoryOrigin and BookFunnel both include universal book links alongside their main features (newsletter swaps and reader magnets, respectively).

Which to pick: If you're wide across stores and want a free option, start with Books2Read. If most sales come from Amazon, compare Booklinker and BookSparker. If you want a branded page with a book-specific design, try 1link.st or Lnkk.it. Linktree is best if your bio also needs to link to your website and other projects. Whichever you choose, put the link in your Instagram or TikTok bio, your newsletter, and your website.

To effectively link your books across multiple stores from your social media bio, you should use a "universal link" or "link-in-bio" tool. These tools act as a central hub, allowing you to provide a single, clean URL in your profile that leads to a menu of store options (e.g., Amazon, Apple Books, Kobo, Barnes & Noble, or your own website).

Recommended Tools for Authors

There are two main types of tools to consider: those built specifically for books and general link-in-bio platforms.

1. Book-Specific Tools

These are often the best choice for authors because they are designed to handle ISBNs, international store redirects, and book-specific layouts.

• Familiar: Excellent for authors who want a professional, automated approach. It can read your book’s metadata/ISBNs to automatically build store links and even detect a reader's location to send them to their local Amazon store (e.g., amazon.de for a reader in Germany).
• Booklinker: A popular choice for creating universal links that automatically route international readers to their correct home store.
• 1link.st: Specifically built for authors, this tool allows you to create customizable mini-landing pages for your books with buttons for every retailer.
• BookAuth Links: Another author-centric tool that offers clean, mobile-optimized pages and auto-populates book information.

2. General Link-in-Bio Platforms

These are highly customizable and great if you also need to link to non-book content like newsletters, podcasts, or speaking engagements.

• Lnk.Bio: Highly recommended for authors due to its simplicity, low cost (including a lifetime one-time payment option), and support for unlimited links.
• Linktree: The most well-known option. It is user-friendly and offers a robust free plan if you are just getting started.
• Carrd: Ideal if you want a more "website-like" look without the cost or complexity of a full site. It offers great design freedom.

Best Practices for Your Link-in-Bio

• Prioritize Your Latest Release: Always pin your newest or most important book at the very top of your link page.
• Keep it Simple: Don't overwhelm readers with too many choices. Stick to 3–5 high-value links (e.g., Latest Book, Newsletter, Backlist/Series, Signed Copies).
• Use "Reader Language": Ensure your buttons are clear (e.g., "Buy on Kindle" or "Order Signed Paperback") rather than generic text.
• Perform the "Two-Tap Test": Open your social media profile as a stranger and see if you can reach a purchase page in two taps or fewer.
• Use Your Own Domain (If Possible): If you already have an author website, you can create a simple page (e.g., yourname.com/books) to act as your link-in-bio. This keeps your traffic on your own site and builds your brand authority.

For an author’s link in bio, Booklinker is a good simple option: it offers an author collection page with your books in one place, plus links to retailers such as Amazon, Apple Books, Kobo, and Barnes & Noble. It’s free. ⁸

If you want a more customizable page with a bio, social links, newsletter signup, and your full catalog, Books2Read offers an author page; its Universal Book Links let readers choose their preferred store. ²

• Booklinker: https://booklinker.com/
• Books2Read: https://books2read.com/

If you meant a link for one book at a time, Books2Read’s Universal Book Link or Booklinker’s smart link can each point readers to multiple stores. ³⁷