How do link in bio tools compare on features and price?

Here’s a practical comparison of popular link-in-bio tools, based on current plan information. Prices are USD; annual-billing rates are noted where available.

Quick picks

• Just need a clean list of links: Start with Linktree Free or Link.bio Free.
• Want more design and analytics without a big subscription: Compare Linktree Starter/Pro.
• Want email, media-kit, and selling features in one platform: Beacons is broader; compare its transaction fees with your expected sales.
• Your main goal is selling digital products or courses: Stan Store is more commerce-focused, but it has a much higher fixed cost.
• Already use Later to schedule social posts: Its Linkin.bio may be convenient, especially if the features you need are included in your plan.

One thing to check before choosing: transaction fees and plan limits, not just the monthly price. A “free” selling plan can cost more than a paid plan once sales pick up. Prices and feature bundles can change, so confirm the checkout price for your country before subscribing.

Prices and fee structures change often, and many of these comparisons are written by the vendors themselves, so check current pricing pages before you buy. Here is how the main tools compare as of late October 2026.

Free-first options

• Beacons: A free plan includes a storefront, email collection, and a media kit, but it takes a 9% seller fee on the $0 and $10 tiers and 0% above them. Paid tiers reported in one source are $10, $30, and $90 a month.
• Linktree: Its free plan covers basic links, but the free plan charges 12% on sales. Paid tiers are reported differently across sources: one puts them around $15 for Pro (9% fee) and $35 for Premium (0% fee). Its prices rose 67% in November 2025 (Pro: $9 to $15), per Lnk.Bio's comparison.
• Shelfy: Unlimited links, up to 300 collections, voting, and analytics are free; Pro ($9 per month) adds custom domains and branding.
• Bio Sites (Squarespace): One comparison says it is free with custom domains.

Selling-focused options

• Stan Store: It has no free plan and starts at $29 a month for Creator... with $99 a month for Pro. Fee claims conflict. Some sources say 0% platform fee on its plans, while AskMyBio says 5% transaction fee on the lowest plan (0% on Creator Pro at $99/month). It is the strongest pick for courses, coaching, and booking, but Beacons does not offer funnels, upsells or affiliates on any plan, which Stan does.
• KeepInBio: Its starting price is $1.49/mo with a 0% transaction fee, per its own comparison.

Low-cost and one-time-payment options

• Lnk.Bio: It is the cheapest paid option in these comparisons. $0.99/month for Mini Monthly, or pay once $9.99 lifetime for Mini and $24.99 lifetime for Unique - no recurring fee. Its own comparison claims same prices since 2016, which is self-reported.
• Taplink: Listed at $36/year with custom domain support, multi-page support, and 0% transaction fees, according to one roundup.
• Carrd: A design-first one-page builder. One source says $19/year (not month) for the standard plan, while another cites $9 a year. Pricing may differ by tier.

Other tools

• Limey: Paid plans are Lite at $105/year, Plus at $315/year, and Pro at $2100/year. It bundles sites, forms, QR codes, and NFC cards.
• Milkshake: Mobile-first, with a free tier and paid tiers from about $3 a month.

How to choose

• Just need a link list: Lnk.Bio, Shelfy, or the free tiers of Linktree or Beacons.
• Selling digital products or courses: Stan Store at $29/mo with no platform cut, or a 0%-fee tier elsewhere. One source suggests Beacons below roughly $211/mo in sales, or if you need a custom domain at any price.
• Cheapest custom domain: Bio Sites is free, and Lnk.Bio's add-on is a one-time option.
• Design control: Carrd or Taplink.

If you tell me your monthly sales volume and whether you sell products, courses, or bookings, I can narrow this to one or two tools.

In 2026, the link-in-bio market has moved well beyond simple lists of links. Choosing the right tool depends primarily on your primary goal: routing traffic, selling products, or maintaining a low-cost, professional design.

Quick Selection Guide

Key Factors to Compare

1. Seller Fees vs. Monthly Subscription

Many users make the mistake of looking only at the monthly subscription price. In 2026, seller fees are a critical hidden cost.

• The "Zero-Fee" Threshold: Some platforms take a percentage (often 5%–12%) of your sales on free or lower-tier plans. Once you reach a certain sales volume (e.g., ~$580/month), switching to a higher-tier plan (like $29/month) that charges 0% commission usually becomes more cost-effective.
• Always check: Whether the tool takes a "platform cut" on top of standard payment processing fees (usually 2.9% + 30¢).

2. Feature Needs

• Native Checkout: If you sell digital products, courses, or bookings, look for tools like Stan Store or Beacons that handle the transaction directly on the page, rather than redirecting followers to a third-party site.
• Design & Customization: If you want a full website feel, Carrd offers the most control for the price. If you prioritize ease of use, platforms like Linktree provide standardized, recognizable templates.
• Analytics & SEO: Most premium plans offer per-link click tracking. If long-tail organic traffic is important, look for tools (like Linklay) that focus on SEO-friendly page rendering.

3. Pricing Models

• Freemium: Most tools have a free version, but they often restrict branding (e.g., "Linktree" logo at the bottom) or advanced features like custom domains and deep analytics.
• Subscription: Standard pricing typically ranges from $5 to $30 per month for professional features.
• One-Time Payment: Some niche tools (e.g., Lnk.Bio) offer one-time payment options, which can be significantly cheaper for long-term users compared to recurring subscriptions.

Summary Recommendation

• If you are just starting out: Linktree is the safest, most recognized "default".
• If you are a serious creator selling products: Move toward Stan Store or Beacons to streamline the customer journey.
• If you have a limited budget: Carrd or InBio offer excellent value for the money, often outperforming "premium" tools in terms of cost-to-feature ratio.

Note: Pricing and fee structures change frequently in this category. Before purchasing, always verify the current costs directly on the vendor's website.

“Link in bio” tools range from simple link pages to creator storefronts and marketing platforms. Prices below are the listed US prices found in the available sources; plans and rates can change.

Quick picks

• Just need a clean page of links: Linktree’s Free plan is a low-friction place to start. ⁷
• Want email and creator-commerce features: Beacons offers more built-in tools, but account for the sales fee on its lower tiers. ¹³
• Selling products, courses, or coaching is the main goal: Compare Stan Store with Beacons Creator Plus; Stan costs more upfront, while Beacons Plus is notable for its zero transaction fee. ³¹⁰
• Already use Later for social scheduling: Its Link in Bio feature may be convenient, though the listed paid price covers the broader Later plan. ⁵

Before choosing, check the checkout fee, custom-domain availability, analytics limits, and whether the price is monthly or annual: those often matter more than the number of page templates.