How much do AI search visibility tools cost?

AI search visibility tools typically cost about $30–$500 per month for self-serve plans. Enterprise plans are often custom-priced and can cost more.

Examples of current published pricing:

Higher tiers run roughly $189–$495/month for tools like OtterlyAI, Peec AI, and Profound; Scrunch lists a $417/month Growth tier when billed annually. Enterprise pricing is generally quote-based. (otterly.ai)

Rule of thumb: budget $30–$100/month to try basic tracking, $200–$500/month for more prompts, engines, or team features, and ask vendors for a quote if you need enterprise-scale tracking. Compare the prompt limits and which AI engines are included—some charge extra for additional models or capacity. These prices can change, so check the vendor’s pricing page before buying.

AI search visibility tools range from free to thousands of dollars a month, and most paid entry points sit around $30 to $100 per month. Vendor prices change often, and the sources below don't always agree, so confirm on each vendor's pricing page before you buy.

Free and very cheap options

• Some tools have free tiers. Botric, for example, has a free plan (five tracked prompts on ChatGPT, SEO and GEO audits, 800 credits per cycle), and its paid plans start at $15 per month. HubSpot's AEO Grader is a free one-time benchmark, with ongoing monitoring costing extra.
• Otterly is often cited as the cheapest credible ongoing tracker. Its Lite plan is $29 per month with 15 prompts.

Typical mid-market pricing

• Peec AI: The Starter plan is €85 per month. The Pro plan costs €205 per month. The Advanced plan costs €425 per month.
• Profound: The Starter plan is $99 per month. The Growth plan costs $399 per month.
• Semrush: $99/mo per domain, billed annually, which is cheaper if you already pay for Semrush.
• Scrunch: $250/mo Core (125 prompts, 1 brand workspace, basic content generation); Enterprise custom.
• SE Visible: Core plan is $189/month for 450 prompts and 5 brands. Plus plan is $355/month for 1,000 prompts and 10 brands. Max plan is $519/month for 1,500 prompts and 15 brands.
• AthenaHQ: The Self-Serve plan costs $295/month.

Enterprise pricing

• Costs rise sharply at the top. One guide says enterprise plans with unlimited engines and custom integrations run $1,000-4,500+/month. Enterprise tiers from Profound and others are typically custom-quoted.
• Some sources cite higher figures for full-service or share-of-voice platforms. One reports that enterprise share-of-voice platforms running into four and five figures annually.

Hidden costs to check

• Base prices often cover only some AI engines. Otterly, for example, has additional prompts and AI platforms available as paid add-ons.
• Prices scale with the number of prompts tracked, and seats can add up. One comparison lists per-seat fees that range from $10/mo to $50/mo depending on the tool, so a team of five can cost noticeably more than the sticker price.
• Some tools bundle AI visibility into SEO subscriptions. Semrush's toolkit is bundled with SEO plans in some cases, which may make it effectively free if you already pay for the suite.

Bottom line: A solo user or small business can usually start for roughly $30 to $100 a month. Teams that want more engines, prompts, and seats should expect $100 to $500 a month. Enterprise contracts often exceed that. Sources also disagree on some prices (one lists Profound's enterprise tier in the thousands, another as custom), so compare current pricing pages directly.

AI search visibility tools—which help brands track how they appear in AI-generated answers from platforms like ChatGPT, Perplexity, and Google AI Overviews—have a broad pricing range that typically spans from $29 to over $500 per month for most businesses.

Because this is a rapidly evolving category, pricing models vary significantly depending on the depth of features and the scale of your needs.

Typical Pricing Tiers

• Budget & Entry-Level ($29 – $99/month): These plans are often designed for small businesses or those just starting to monitor their AI presence. They typically offer a limited number of tracked prompts (e.g., 15–100) and focus primarily on basic brand mention monitoring.
• Mid-Market ($100 – $350/month): Aimed at growing teams and agencies, these tiers usually provide more robust data, such as sentiment analysis, competitor comparisons, and a higher volume of prompt tracking.
• Enterprise & Premium ($400 – $500+/month): For large organizations, these plans offer advanced capabilities like deep answer-engine insights, API access, extensive prompt capacity, and sometimes additional workflow automation or content generation features.

Factors That Influence Cost

When evaluating tools, your final cost will often depend on several key factors:

• Prompt Capacity: Pricing is frequently tied to how many "prompts" or queries you track daily. Tracking 100 recurring prompts across multiple engines requires significantly more resources than tracking a handful.
• Engine Coverage: The number of AI engines (e.g., ChatGPT, Gemini, Claude, Perplexity) included in your plan can affect the price.
• Actionable Features: Simple monitoring tools are generally cheaper. Tools that also offer "action layers"—such as automated content optimization, SEO auditing, or specific recommendations on how to fix visibility gaps—often sit at higher price points.
• Bundled vs. Standalone: If you already use a comprehensive SEO platform (like Semrush or Ahrefs), check if they include AI visibility features in your current subscription. Many existing suites have integrated these features, which may save you the cost of a standalone, specialized tool.

Recommendations for Buyers

• Start with a Free Trial or Grader: Many tools offer free trials or "baseline" scanners. Use these to see which prompts actually impact your brand before committing to a monthly subscription.
• Define Your Needs: Decide if you need just a monitoring dashboard (to see where you stand) or an optimization platform (to help you fix visibility issues). The latter will carry a higher price tag but may provide more direct ROI.
• Verify Unit Definitions: Be aware that "prompts" are not standardized across the industry. Always clarify whether a limit refers to a single query tracked across all engines or if each engine check counts individually.

AI search visibility tools range from about $29/month for basic tracking to several hundred dollars per month for higher prompt limits and broader coverage. Enterprise plans are often custom-priced.

Examples of published pricing:

• OtterlyAI: $29/month for 15 prompts; $189/month for 100; $489/month for 400. Annual billing lowers those prices. ¹
• Peec AI: $95/month for 50 prompts, $245 for 150, and $495 for 350; enterprise pricing is custom. ³⁴
• Profound: pricing varies by plan and source: some listings show $99/month billed annually for Starter and $399/month for Growth, while enterprise pricing is quote-based. ¹⁴¹⁵

Rule of thumb: budget roughly $30–$200/month to start, $200–$500/month for more extensive tracking, and expect custom quotes for enterprise needs. Compare prompt limits, AI platforms tracked, update frequency, and whether the listed price requires annual billing.