Are there free tools to check if AI mentions my brand?

Yes. A few options currently offer free checks or limited free plans:

• MentionRank — Free tier lists 1 website, 10 prompts, and 3 AI models; it says no credit card is required. (mentionrank.io)
• Trackee — Free credits let you test a buyer-style prompt across ChatGPT, Claude, Gemini, and Perplexity and see whether your brand appears. (trackee.dev)
• NYFTY Labs AI Visibility Monitor — Free, but you bring your own API keys. It runs a basic snapshot across ChatGPT, Claude, Gemini, and Perplexity; it doesn’t continuously monitor in the background. (nyftylabs.com)
• Lettertrace — Free and open source, with your own API keys; supports scheduled monitoring for ChatGPT, Claude, and Gemini, among other features. (lettertrace.com)

For a quick, no-fuss first check, try Trackee. For recurring tracking without paying, compare MentionRank and Lettertrace—noting that Lettertrace requires more setup.

One caveat: AI answers vary by prompt and over time, so treat results as snapshots, not a definitive measure of what every user sees. A useful test is to track several questions customers might actually ask, then rerun them periodically.

Yes. Several vendors offer free one-off checks that query AI assistants and report whether your brand comes up. Free options are usually snapshots rather than ongoing monitoring.

Free checkers

• Ahrefs Free AI Visibility Checker: The free tool checks ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, Google AI Overviews, and Google AI Mode. It needs no signup.
• Semrush Free AI Visibility Checker: It covers ChatGPT, Gemini, AI Mode, and AI Overviews. One reviewer notes it allows 3 checks a day with no account, and the report shows mentions and citations but no sentiment.
• SE Ranking AI Visibility Checker: You can enter your domain and up to five competitors to get an instant snapshot across AI systems. You get 5 free checks per day.
• Backlinko Free AI Brand Visibility Checker: It runs 150 live queries about your category and analyzes the responses.
• LLM Pulse Brand Mention Checker: It covers ChatGPT, Perplexity, Gemini, Google AI Mode, and AI Overviews. Its free version uses a sample of category prompts and runs each one once per engine.
• Mangools AI Search Grader: It gives a 0–100 score and checks ChatGPT, Mistral Small, and Llama 3.3 without an account.
• Others: SEOcrawl, Avisibli, and LLMClicks also offer free checks. Avisibli is limited to 3 prompts for free.

Limits to keep in mind

• A free tool usually gives you a point-in-time snapshot. One roundup found that none of the 11 tools on this list publishes a free plan for ongoing, multi-prompt tracking as of October 2026. Free trials are the usual route to ongoing tracking.
• Results are a sample, not a census. AI answers vary from run to run, so treat one result as a baseline. Test several phrasings of your brand name and category questions.
• Some checkers ask you to enter a brand name, while others ask for a domain. Ahrefs suggests typing it the way your audience would say it.

Free DIY option
You can also ask ChatGPT, Gemini, Perplexity, and Claude questions your customers would ask, such as "best [product] for [use case]," and note whether your brand appears, where it ranks, and which competitors are named. Repeat this monthly for a rough trend line.

Yes, there are free ways to check if AI platforms like ChatGPT, Gemini, and Perplexity are mentioning your brand. While many "AI visibility" tools are paid enterprise solutions, you can monitor your presence using a mix of free tools and manual processes.

1. Free AI Visibility "Checker" Tools

Several SEO and marketing platforms offer free, one-off "AI visibility" or "brand checker" tools. These allow you to enter your brand name or domain to see if and how AI models are citing you in response to industry-related queries.

• Ahrefs AI Visibility Checker: A free tool that queries major AI platforms (ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews) to see if they mention your brand and which sources they cite alongside it.
• Semrush AI Visibility Toolkit (Free Tier/Samples): Semrush offers tools to check your AI visibility score, identifying where your brand appears (or is missing) across key AI search experiences.
• Other Specialized Checkers: Tools like LLMClicks.ai and WebTrek offer free visibility checkers that allow you to test specific queries to see if your brand is recommended.

2. The Manual "Audit" Method (Best for $0)

If you need ongoing monitoring without a subscription, the most reliable and common method is to perform a manual audit. AI responses can vary, so periodic checks are more effective than one-time scans.

• Create a "Query Library": List 10–20 common questions a potential customer would ask when searching for products or services in your category (e.g., "What is the best [product category] for [use case]?").
• Run Consistent Tests: Once a week or month, run these prompts in private/incognito windows across ChatGPT, Perplexity, and Google Gemini.
• Track in a Spreadsheet: Log the following for each prompt:
  • Date & Platform: (e.g., Oct 28, ChatGPT).
  • Mention Status: Did the AI mention your brand? (Yes/No).
  • Positioning: Were you a "top pick" or an afterthought?
  • Context: Did the AI mention a competitor instead?
  • Source Citations: Which URLs did the AI cite? (This helps you see which of your pages are "AI-friendly").

3. Bing Webmaster Tools (Free/Built-in)

If you have a website, Bing Webmaster Tools provides an AI Performance report that is completely free. It shows when and how AI tools cite your website, which specific pages are being referenced, and the queries that triggered those citations. This is one of the few truly "built-in" tools that provides ongoing data rather than just a one-off audit.

Tips for Better Results

• Focus on Sentiment: A mention isn't always good. When you check your brand, look at the context. Does the AI describe your brand as a "top choice," or does it associate your brand with negative keywords?
• Don't rely on one search: AI models are "nondeterministic," meaning they can give different answers to the same prompt. Testing the same query a few times helps you see if your brand appears consistently or only occasionally.
• Target "Comparison" Queries: AI is most influential when users ask for recommendations. Focus your manual tracking on questions that include words like "best," "top," "versus," or "comparison."

If you find that your brand is being overlooked, the standard advice is to ensure your website content provides clear, authoritative, and structured answers to those same questions, as AI models often prioritize sources that directly address the user's intent.

Yes. There are free tools for one-off checks of whether AI assistants mention your brand:

• HubSpot AEO Grader — a free snapshot of brand presence and sentiment across ChatGPT, Perplexity, and Gemini, with competitor comparisons. ³⁸
• Semrush Free AI Visibility Checker — offers a limited number of daily checks and reports mentions and citations across several AI search experiences. ⁵
• Mangools AI Search Grader — gives a visibility score; its free access covers some models, with more available after creating an account. ⁵
• AIclicks Brand Sentiment Monitor — a free check of how several AI assistants describe your brand. ⁵

The main catch: free checkers are generally snapshots, not ongoing monitoring. For repeatable results, test a consistent set of questions—such as “What are the best [category] options?”—and record whether your brand appears, how it’s described, and which sources are cited. ⁵

If you mean ordinary web mentions rather than AI-generated answers, Google Alerts is free, but it won’t tell you what ChatGPT or other AI assistants say about your brand. ²⁷