Which tools track whether AI assistants mention my brand?

Tools in the AI visibility / answer-engine monitoring category track whether assistants mention your brand in responses to selected prompts. Options include:

• OtterlyAI — tracks prompts across several AI engines and reports brand mentions, citations, sentiment, and competitor comparisons. (help.otterly.ai)
• Peec AI — tracks visibility, position, sentiment, competitors, and cited sources across AI search engines. (peec.ai)
• Profound — an option to consider for larger teams running broader AI-search programs. (brand24.com)
• Chatbeat / Brand24 — Chatbeat focuses on AI visibility; Brand24 combines AI monitoring with social, news, and other media listening. (brand24.com)
• Ahrefs Brand Radar and Semrush AI Visibility — worth checking if you already use those SEO suites. (brand24.com)

Quick way to choose: start with OtterlyAI or Peec AI for dedicated prompt tracking; consider Brand24 if you also want traditional media monitoring; look at enterprise-oriented options such as Profound if you need larger-scale reporting.

These tools generally run a set of prompts—such as “best [product] for [use case]”—across AI services and record whether your brand appears, what competitors are named, and sometimes which sources are cited. Results can vary by prompt, platform, and time, so compare tools on the AI engines and locations you care about, and check whether they show the underlying answers.

Several dedicated tools track brand mentions in AI answers. Most work the same way: they run a set of prompts through the AI engines on a schedule and parse the answers. They send prompts to AI models like ChatGPT, Perplexity, and Gemini that match questions potential customers ask, then parse the responses to identify brand mentions.

Dedicated AI visibility trackers

• Otterly.AI: Covers ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Copilot, and Claude, and compares your brand visibility against competitors. It is one of the cheaper options, with no-fuss prompt tracking from $29/month.
• Peec AI: Aimed at marketing teams that want dashboards. It measures visibility as the share of chats that mention the brand, and reports position, sentiment and citations.
• Profound: Aimed at enterprises. It provides detailed reporting on mention frequency, citation patterns, and competitive share of voice.
• AthenaHQ: Pairs tracking with optimization. It layers visibility, sentiment, and citation tracking across eight engines on top of on-page work.
• Scrunch AI, Rankscale AI, GetCito, Goodie AI, Cognizo, and SE Visible also appear in current roundups as dedicated options. GetCito's open-source tracking tool is free to self-host.

Free or low-cost starting points

• HubSpot AEO Grader offers a free one-off scan covering ChatGPT, Perplexity, and Gemini, which is useful as a first look.

SEO suites with AI tracking added

• Semrush: Its AI tracking tracks brand mentions, citations, and sentiment in AI-generated answers across ChatGPT, Perplexity, Gemini, Google AI Mode, and Copilot. Its AI Toolkit is a good fit if you already pay for Semrush.
• SE Ranking: Combines SEO and AI dashboards, which suits agencies.

How to choose

• Engine coverage: Check that the tool covers the assistants your customers actually use. Coverage varies a lot, from about three engines to ten or more.
• Prompt volume and set-up: Some vendors don't disclose how they estimate prompt volume, so ask how the prompts are chosen.
• Action vs. monitoring: Some tools only report. Others suggest or produce content fixes.
• Pricing: Entry prices run from free to several hundred dollars a month, and they change often.

The sources I found are mostly vendor-authored "best of" roundups, so their rankings may favor the authors' products. Test a free trial against your own top prompts before committing.

Tracking your brand's presence in AI assistants—often called AI Visibility or Answer Engine Optimization (AEO)—is a rapidly growing field. Unlike traditional SEO, which tracks static blue links, these tools monitor the conversational responses generated by models like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

Popular AI Visibility & Brand Mention Tools

There are several dedicated platforms designed to track if, when, and how your brand is mentioned, cited, or recommended in AI answers. Common options include:

• Dedicated AI Visibility Trackers:
  • Otterly.ai: Known for being a low-cost, accessible option for small teams and founders; it tracks mentions, sentiment, and citations across major platforms.
  • RankScale: Focuses on diagnosing why a brand is or isn't included in AI answers, helping teams identify where to focus their content efforts.
  • TopCited: Useful for those needing to combine tracking with actionable content optimization (e.g., rewriting content to be more "cite-able").
  • Mentions.so: Provides a dashboard to track presence across a wide range of LLMs (including ChatGPT, Claude, Gemini, and Llama) and analyze sentiment.
  • Other Notable Tools: Dageno, Siftly, Peec AI, ZipTie.dev, and Nightwatch.io are frequently cited for their ability to monitor competitive gaps and citation trends.

How These Tools Work

Most of these tools operate on a "prompt-based" monitoring system:

1. Define Prompts: You input the natural language questions your customers are likely to ask (e.g., "What is the best [product category]?").
2. Automated Queries: The tool runs these prompts against various AI engines on a set schedule (daily, weekly, etc.).
3. Analysis: The software logs whether your brand appears, your position in the "shortlist," and which sources the AI cited.
4. Trend Reporting: It tracks your share of voice compared to competitors over time, alerting you when a competitor gains ground.

Can You Do It Without a Paid Tool?

Yes, especially if you are just starting or have a small set of queries.

• Manual Tracking: For a handful of prompts, you can manually test them in private/incognito browser windows once a week and log the results (the AI engine, the mention status, and the cited sources) in a Google Sheet.
• Scripting: If you have technical resources, you can write a script to query the APIs of these AI models and log the output to a database.

Key Advice for Choosing a Tool

• Check Engine Coverage: Ensure the tool covers the platforms your target audience uses most (e.g., if your customers primarily use Perplexity or ChatGPT, prioritize tools that specialize in those).
• Focus on "Actionability": The best tools do more than just say "you weren't mentioned." Look for features that show you why you weren't mentioned, such as identifying the sources the AI actually cited, which can act as a roadmap for your own PR and content strategy.
• Avoid "Vanity" Metrics: Do not just look for a score; look for the ability to see the context of the mention (was it a positive recommendation or just a minor reference?).

Tools that monitor whether AI assistants mention your brand include:

• OtterlyAI — Tracks mentions across ChatGPT, Perplexity, Google AI Overviews, and other AI search platforms, with competitor comparisons and trends over time. ¹
• Ahrefs Brand Radar — Offers ongoing tracking of brand mentions across several AI platforms; Ahrefs also has a free AI Visibility Checker for a one-time snapshot. ²
• Semrush AI Visibility Toolkit — A fit if you already use Semrush; it tracks brand visibility across ChatGPT, Gemini, Perplexity, and Google’s AI search features. ³
• Peec AI — Focuses on AI search visibility, competitor benchmarking, and identifying sources that influence AI answers. ⁴
• Profound — An AI visibility monitoring option often aimed at larger organizations. ⁵
• HubSpot AEO — Tracks brand visibility, sentiment, competitors, and citations across ChatGPT, Gemini, and Perplexity. ⁶

When comparing tools, check which assistants they cover, whether they track mentions as well as citations, and whether you can monitor your own chosen prompts over time. Coverage and pricing can change, so verify the current plan details on each provider’s site.